【正文】 0 contents part one: preface P1 part two: Coca Cola brand39。s background (1)what is brand and the history of coca—cola brand P2 (2)Coca—Cola brand position performance and achievements P2 Part three: CocaCola39。s brand strategy analysis （ 1） Brand’s culture P3 （ 2） Brand positioning establishment of the target market P3 points of parity and of difference P4 （ 3） how to making a brand strong —cola’s brand buiding blocks P5 extension strategy P6 (coffe drinks and dairy drink extension) Marketing strategy to win P8 part four: Conclusions and remendations P10 1 Brand analysis of Coca Cola The summary: The brand is a kind of intangible assets, it’ s an symbol that a product and a enterprise different from other products and other enterprise. Enterprise want to has a place in the marke of fierce petitiont ,so must strengthen the brand management, set up enterprise39。s core petitive ability. For businesses, the brand is the petitive edge, and the brand is vitality. Building strong brands as for an enterprise, it is a significant things, is the enterprise core petitive advantages for the foundation, is also the key if you can stand up rapidly in the contemporary international market . no matter the size and the qualifications be enterprise are, want to win In the petition, must will focus on creating has core petitive advantages of a strong brand. Today CocaCola have such a strong brand, can rooted in every consumer39。s heart, thanks to its unique brand strategy and brand image. To be the world39。s first strong brand, and is the brother in the soft drinks market and one hundred years changeless. Key word: strong brand coca— cola brand strategy Part one: preface If CocaCola factory burned off, the world39。s each big media of the front page is certain to the bank that loans to CocaCola second day” This is the most talked about CocaCola in the word. CocaCola is the world39。s first brand, brand value has amounted to more than 700 dollars. And the life cycle is long, wide range of radiation. CocaCola was born from 1886,and now has been 209 years old. According to the product life cycle and principle, the product into the market, should follow the growth, maturity and the decline of the life cycle. But CocaCola as an exception, It continuously to enter new markets in the world, Still does not have entered into the mature period, have no sign of recession, Everything is should be CocaCola’ s brand 2 Part two: Coca Cola brand39。s background (一 ) what is brand and the history of coca—cola brand A brand is a “ name,term,sign,symbol,or design,or a bination of them,intended to indentify the goods andservices of one seller or group of sellers and to differentiate them from those of petition.. Coca Cola is a typical international brand, it has the characteristics that a classic brand which has. The CocaCola pany was founded in 1892, there have been 200 years history, is the world39。s largest drinks pany. It’ s the market leader of carbonated soft drinks and leading manufacturer, with 48% of the world market share, and the global top 339。s of two(caca— cola is the number 1,and the pepsi is the second,the low heat coca— cola third) And CocaCola is world famous trademark, the brand value reaches $700. Coca Cola soft drinks is the dominant in China market , series produc tis the most popular soft drink in the China market. At present the CocaCola pany in the China market has more than 50 different drinks, made consumers in various situation all has the rich choice c