【正文】 an avoid thirst. Through the world39。s largest distribution system, more than One billion people in nearly 200 countries enjoy CocaCola product severy day. (二 ) Coca—Cola brand position performance and achievements A pany or enterprise brand value, have a certain strength just can say it is a strong brand。 Brand position established by its size,r products, and the heart of the brand cognitive and brand image of following three, will fully reflect the CocaCola this strong brand and the image in the consumers39。 mind. 1. The twentieth century, the world has three of the most popular word, the first one is the god, the second one is she, the third is cocacola. we Can see out that Coca Cola brand position have already thorough popular feeling in the twentieth century, in the heart of the consumers have equal to the life of god, consumers39。 life have the significant influence. 2. CocaCola39。s brand position is alsowelldeserved, because of has the abundant fund and scale. Borrow a word from CocaCola39。s President, we can understand the Coca Cola brand is so powerful. CocaCola 39。s President once proudly said that even if the world of coke factories was 3 burned down on the night. He can also let all factory get reconstruction the second day. But this is not boast, he was aware that this name of CocaCola39。s value. 3. At the same time, CocaCola has 160 kinds of drinks brand in 200 country, including soda, sports drinks, dairy drinks, juice, tea and coffee, is the world39。s largest fruit juice drink underwriters, and in the United States the CocaCola occupied 50% market share. Exactly why CocaCola brand can have made such great achievements and brand recognition， it is rooted by it’ s brand strategy,so it can highlighted among many of the brand,be the first brand in the soft drink market in the world. Now let us analysis the Coca Cola brand strategy, walked into the CocaCola road of the brand. Part three: CocaCola39。s brand strategy analysis (一 ) Brand’s culture： The value concept of CocaCola and uniqueness， it is great of patibility, show enpassing world view, Represents the American culture in pursuit of freedom, liberation and the American dream, and not be bound， out of The bondage of religious belief, pursuit a kind of fashion and open spirit, This is different from other drinks brand culture, also which the other brand don39。t have. it is the Coca Cola brand values for the lovers acceptance,so the coca— cola be the brother in the world. (二 )Brand positioning 1. The establishment of the target market. consumerr: the pursuit of fashionable sport young also advocate product younger， it is said that the young people as the main sales object, so this consumer group is the most potential, also is the main power led fashionable pioneer. In recent years, the coke ads themewith young and energy, But the products are also popular, also is no matter old and young, men and women are like the brand and product. B. According to the different segments of the market, the different market positioning: 4 Core products, for example: Cocacola Diet colas sprite target market 16 24 years youth 2034 Pursue perfect adults 2029 Confidence of success,the positive enterprising young people market position Coke products and softdrink industry are the worldfirst brand. diet coke products sales first in the world,soft drink sales fifth in the world lemon type soft drinks, the first salesof the Global soft drinks sales fourth in the word. points of parity and of difference (1)point of parity associate,on the other hand,are not necessary uniq