【正文】 泉州師范學(xué)院 畢業(yè)論文（設(shè)計(jì)） 題 目 VI 設(shè)計(jì)在企業(yè)形象中的應(yīng)用 以佰士晟興貿(mào)易有限公司企業(yè)形象為例 軟件 學(xué) 院 軟件工程（數(shù)字媒體方向） 專 業(yè) 12 級(jí) 2 班 學(xué)生姓名 連山 學(xué) 號(hào) 指導(dǎo)教師 職 稱 講師 完成日期 2021 年 12 月 日 教務(wù)處制 VI 設(shè)計(jì) 在企業(yè)形象中的應(yīng)用 以佰士晟興貿(mào)易有限公司企業(yè)形象為例 【摘要】現(xiàn)如今，由于社會(huì)市場(chǎng)經(jīng)濟(jì)和全球經(jīng)濟(jì)一體化的壓力的影響，各個(gè)企業(yè)開始將研究企業(yè)經(jīng)營之道，獲取高收益的手段作為其發(fā)展的首要任務(wù)，但這個(gè)首要任務(wù)的實(shí)現(xiàn)還需依賴其良好的社會(huì)公眾形象。好的企業(yè)是一個(gè)由良好的VI 設(shè)計(jì)，好的 VI 設(shè)計(jì)可以讓群眾更容易注意，更能吸引群眾的眼光。本篇論文主要通過查找與視覺識(shí)別系統(tǒng)設(shè)計(jì)相關(guān)的資料，剖析其與企業(yè)品牌發(fā)展之間的關(guān)系，結(jié)合佰士晟興貿(mào)易有限公司的實(shí)際情況對(duì)其整體形象進(jìn)行一套完整的 VI 設(shè)計(jì)。主要內(nèi)容包括“ VI 視覺識(shí)別系統(tǒng) 設(shè)計(jì)與佰士晟興貿(mào)易有限公司現(xiàn)狀”，“佰士晟興貿(mào)易有限公司 VI 設(shè)計(jì)探索和研究”，“佰士晟興貿(mào)易有限公司 VI 設(shè)計(jì)的導(dǎo)入與實(shí)施”三大部分。同時(shí)結(jié)合佰士晟興貿(mào)易有限公司實(shí)際的經(jīng)濟(jì)管理和經(jīng)濟(jì)效益等方面考察 ，了解 VI 設(shè)計(jì)對(duì)佰士晟興貿(mào)易有限公司發(fā)展的重要性。佰士晟興貿(mào)易有限公司沒有一套完整的 VI 系統(tǒng)，企業(yè)需要優(yōu)秀的完整的 VI 設(shè)計(jì)，優(yōu)秀的 VI 設(shè)計(jì)會(huì)助動(dòng)企業(yè)員工們的積極性，才會(huì)讓員工認(rèn)識(shí)到我們的企業(yè)是多么的偉大，才能創(chuàng)造出更大的社會(huì)價(jià)值。佰士晟興貿(mào)易有限公司的視覺形象識(shí)別設(shè)計(jì)系統(tǒng)應(yīng)切實(shí)導(dǎo)入并且實(shí)施到企業(yè)的各 個(gè)環(huán)節(jié)中發(fā)揮強(qiáng)大的推動(dòng)力。佰士晟興貿(mào)易有限公司的 VI 設(shè)計(jì)在導(dǎo)入實(shí)施過程中，要配合公司的品牌戰(zhàn)略計(jì)劃，在實(shí)施過程中，各個(gè)部門人員的品牌意識(shí)應(yīng)加強(qiáng)，以防止佰士晟興貿(mào)易有限公司的視覺識(shí)別系統(tǒng)在實(shí)施導(dǎo)入過程中的隨意性，同時(shí)要嚴(yán)格按照 VI 設(shè)計(jì)手冊(cè)的規(guī)定執(zhí)行，在具體事項(xiàng)的操作實(shí)施中嚴(yán)格遵守規(guī)定，從而充分發(fā)揮佰士晟興貿(mào)易有限公司 VI 視覺識(shí)別設(shè)計(jì)的優(yōu)勢(shì)把企業(yè)的經(jīng)營理念和企業(yè)精神體現(xiàn)出來，并更好地為企業(yè)的經(jīng)營和發(fā)展服務(wù)。 【關(guān)鍵詞】佰士晟興貿(mào)易；企業(yè)形象；企業(yè)形象設(shè)計(jì)；識(shí)別系統(tǒng)。 【 ABSTRACT 】 Today, in the situation of social market economy under pressure, to study business management, access to economic benefits is the primary task of enterprises, but also should pay attention to shape and develop the pany39。s public important sign of a healthy mature enterprises is to have a good corporate image, the good enterprise image and help to obtain the consumer recognition and trust. This paper mainly through search and visual identification system design related data, analysis of the relationship between it and the enterprise brand Olympic development, bined with the actual situation of Hundred men sheng xing trade co., LTD. is a plete set of VI design on the overall image. The main contents include the status VI visual identification system design and Hundred men sheng xing trade co., LTD, Hundred men sheng xing trade co., LTD VI design exploration and research, the introduction and implementation of VI image design pany three most al green. Combined with the actual Aotai Luyuan sponge Co., economic management and economic benefit etc. investigation, understand the importance of VI design al Hundred men sheng xing trade co., LTD. is a plete set of VI design on the overall image. Specific contents include design and Al Luyuan visual identification system VI, Al Hundred men sheng xing trade co., LTD VI design exploration and research, Introduction and implementation Al Hundred men sheng xing trade co., LTD VI design three parts. Combined with the actual economic management, Hundred men sheng xing trade co., LTD., investigation, understand the importance of VI design al Luyuan sponge Co. Ltd development. Hundred men sheng xing trade co., LTD., not a plete system of VI, the pany39。s development needs the visual image design system to promote the improvement of corporate image If the enterprise VI visual identification design only stay on the design, so its development to the enterprise does not have any meaning, only the VI design practical import and implementation to enterprise39。s each link, can play a powerful driving force. VI design in Al Hundred men sheng xing trade co., LTD. in the implementation process, need to cooperate with the pany brand strategy to promote, in the continuous implementation of the system, each department staff should strengthen brandawareness, to prevent arbitrary import process in the implementation of the visual recognition system al Hundred men sheng xing trade co., LTD, and in strict accordance with the provisions of VI design manual execution, strictly implement the operation and implementation of specific matters. Only in this way, in order to give full play to the visual design of VI Hundred men sheng xing trade co., LTD advantage to enterprise business philosophy and enterprise spirit embodied, and better for the enterprise operation and development services. 【 Key Words】 Hundred sheng xing trade。The enterprise image。Corporate image design。The recognition system 目錄 ............................................................................................................................. 1 ................................................................................................................... 1 ................................................................................................................... 1 ................................................................................................................ 2 2. VI的綜合概述 ............................................................................................................ 2 VI視覺識(shí)別系統(tǒng)的定義 ............................................................................................. 2 VI 的一些基本原則 ............................................................................................. 3 VI視覺識(shí)別系統(tǒng)的內(nèi)容 ........................................................................................... 4 VI視覺識(shí)別系統(tǒng)的作用 ........................................................................................... 5 3. 佰士晟興貿(mào)易有限公司及當(dāng)前電子商務(wù)相關(guān)簡(jiǎn)介 ......................................................... 5 佰士晟興貿(mào)易有限公司 .............................................................................................. 5 VI設(shè)計(jì)的理論依據(jù)及重要作用 .................................................................... 6 .................................................................................... 6 4. 企業(yè)標(biāo)志 VI設(shè)計(jì) ...............................................................................................