畢業(yè)設(shè)計(論文)外文參考資料及譯文-淺析中小保險公司營銷策略(已修改)
2025-06-21 02:37 本頁面
【正文】 畢 業(yè) 設(shè) 計（論 文） 外 文 參 考 資 料 及 譯 文 設(shè)計 (論文 )題目 ： 淺 析中小保險公司營銷策略 學(xué)生姓名 ： 朱曉杰 學(xué) 號： 0721110411 專 業(yè) ： 金融學(xué) 所在學(xué)院 ： 龍蟠學(xué)院 指導(dǎo)教師 ： 王泓穎 職 稱 ： 副教授 2021 年 3 月 9 日 Insurance Marketing: Creating a Successful Marketing Strategy for the Insurance Industry in Sierra Leone Kortor Kamara About the Author: The author, Mr. KortorKamara has over 25 years experience in the insurance industry both in Sierra Leone and the United States. He is a Chartered Property amp。 Casualty Insurer and holds the Workers Compensation Claims Professional (WCCP) designation. He is a Member of the Chartered Insurance Institute (London)。 Certified SelfInsurance Claims AdministratorState of California。 Registered World Bank Consultant and has served as a Consultant on various Insurance initiatives in Sierra Leone, including design of the country39。s first Title Insurance Policy. In addition, Mr. Kamara is a graduate of Fourah Bay College, University of Sierra Leone, 19781981。 studied Law at both the Univerisity of West Los Angeles School of Law and the California Southern School of Law in Riverside. He is currently a Doctoral Candidate in Insurance and Risk Management. Through association with Saddleback Re, were he serves as the Regional Manager, Africa Division, Mr. Kamara is intimately involved in the provision of reinsurance coverage, policy design, loss control, training and risk management services to the African Insurance marketplace. Mr. Kamara can be contacted at . OVERVIEW: A mon perception about insurance in most African countries is that carriers generally fail to honor policy contracts when insured losses occur, and in most cases resort to fine prints embedded in these insurance contracts to either deny claims or substantially reduce claim payments. Such is the refrain heard not only among insurance policyholders and customers but with alarming regularity from the general public, thus resulting in the adverse and low peration rate of insurance products and services in most African countries. Though several factors can be readily identified as drivers of this perception including the lack of adequate understanding of the insurance contract, its terms and conditions, limitations, coverages, exclusions and deductibles including the legal and regulatory framework in various countries。 the focus of this article is how the role of insurance marketing and sales, including its technological, regulatory and management strategies, can be utilized as an effective educational vehicle in changing not only the above perception but making the claims process more transparent and beneficial to the policyholders. There is thus a direct corollary between the marketing of insurance, the technical knowledge of the agent, the types of coverages and policies available and whether a claim is denied or underpaid in the event of an insured loss. THE SIERRA LEONE CASE STUDY: For decades the marketing of insurance products and services in Sierra Leone has hinged primarily on the direct agency method, wherein panies employed agents earning salaries or as independent contra
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