蘇果超市顧客滿意度現(xiàn)狀及提高途徑市場營銷專業(yè)畢業(yè)設(shè)計(jì)畢業(yè)論(已修改)
2025-06-20 13:24 本頁面
【正文】 江蘇大學(xué)成人教育學(xué)院 畢 業(yè) 論 文 論文題目： 蘇果超市顧客滿意度現(xiàn)狀 及提高途徑 班級學(xué)號： 市場營銷 專業(yè) 學(xué)生姓名： 指導(dǎo)教師： 2021 年 7 月 11 日江蘇大學(xué)工商管理學(xué)院市場營銷系 畢業(yè)論文 蘇果超市顧客滿意度現(xiàn)狀及提高途徑 摘要 顧客滿意度一直是市場營銷學(xué)中的一個重要方面，并逐漸發(fā)展成為市場營銷的焦點(diǎn)和核心問題。在當(dāng)代，顧客滿意度作為超市服務(wù)行業(yè)中一個重要的指標(biāo)，己成 為超市爭奪和占領(lǐng)市場的重要工具。因而提高超市顧客滿意度成為我國超市服務(wù)行業(yè)的當(dāng)務(wù)之急。 本文首先運(yùn)用了文獻(xiàn)收集法，分析了顧客滿意度的相關(guān)理論知識，了解了顧客滿意度領(lǐng)域已取得的研究成果，為本次研究打下了堅(jiān)實(shí)的理論基礎(chǔ)。其次采用了問卷調(diào)查法，找出蘇果超市顧客滿意度存在的問題，并且對蘇果超市顧客滿意度存在的問題提出了有效的解決策略。 面對日益加劇的市場競爭，超市要想立于不敗之地的唯一途徑就是提高顧客滿意度。而提高顧客滿意度最重要就是一切以顧客為中心。也只有這樣超市才能不斷地發(fā)展。 關(guān)鍵詞 蘇果 超市 ；顧客滿意度； 提高途徑 蘇果超市顧客滿意度現(xiàn)狀及提高途徑 The Current Situation of SuGuo Supermarket Customer Satisfaction and the Approach to Improve It Customer satisfaction has always been an important factors of Maketing, and which is being the focus and core issues. In contemporary, as an inmportant indicator of supermarket, customer satisfaction has bee an important tool to dominate the market. So it is an urgent priority to increase the customer satisfaction of our supermarket sevice industry. In this paper, firstly, to analyze the theoretical knowledge related to customer satisfaction with the literature collection, and find out the achievement in this field, which lay a solid theoretical foundation. Secondly, with the questionaire, to find out the extant problems of Suguo supermarket customer satisfaction, and put forward an effective strategy to solve it. With an increasing petition in the market, for supermarket, to improve customer satisfation is the only way to remain invincible. And the most important method of increasing customer satisfaction is customercentric. A
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