【正文】 附件二 海南 移動(dòng) 電子渠道三期項(xiàng)目 —— 總體方案建議書 北京炎黃新星網(wǎng)絡(luò)科技有限公司 二○○九年十二 月 總體方案建議書 北京炎黃新星網(wǎng)絡(luò)科技有限公司 第 2 頁，共 194 頁 目 錄 1 項(xiàng)目背景 ............................................................................................................. 5 2 系統(tǒng)建設(shè)規(guī)劃 ..................................................................................................... 5 需求分析 ..................................................................................................... 5 實(shí)現(xiàn)規(guī)劃 ..................................................................................................... 6 頁面策劃設(shè)計(jì)符合集團(tuán)規(guī)范，突出本地特色 ......................................... 7 以體驗(yàn)為中心的客戶化設(shè)計(jì) .................................................................. 7 建設(shè)平臺(tái)統(tǒng)一營銷引擎，體現(xiàn)營銷功能 .............................................. 11 以優(yōu)質(zhì)運(yùn)營為目標(biāo)的電子商務(wù)平臺(tái) ..................................................... 12 系統(tǒng)可維護(hù)性的實(shí)現(xiàn) .......................................................................... 13 擴(kuò)展性實(shí)現(xiàn) ........................................................................................ 14 接口機(jī)制 ............................................................................................ 14 系統(tǒng)安全機(jī)制 ..................................................................................... 14 運(yùn)營維護(hù)機(jī)制 ..................................................................................... 15 3 系統(tǒng)總體架構(gòu) ................................................................................................... 15 總體技術(shù)架構(gòu) ............................................................................................ 15 層次化設(shè)計(jì) ........................................................................................ 16 面向?qū)ο蟮慕M件化設(shè)計(jì) ....................................................................... 17 基礎(chǔ)平臺(tái)組件群 ................................................................................. 18 Ajax 技術(shù) ............................................................................................ 19 面向服務(wù)的開放式開發(fā)架構(gòu) ................................................................ 19 開發(fā)平臺(tái) ............................................................................................ 20 功能架構(gòu) ................................................................................................... 21 4 系統(tǒng)功能實(shí)現(xiàn) ................................................................................................... 22 門戶重建 ................................................................................................... 22 頁面改版 ............................................................................................ 22 內(nèi)容管理與發(fā)布系統(tǒng) .......................................................................... 32 審核流程接口 ..................................................................................... 51 統(tǒng)一認(rèn) 證登錄 ..................................................................................... 53 數(shù)據(jù)業(yè)務(wù)營銷專區(qū) ..................................................................................... 54 數(shù)據(jù)業(yè)務(wù)展示通道 .............................................................................. 54 增值業(yè)務(wù)產(chǎn)品貨架 .............................................................................. 56 客戶服務(wù)知識(shí)庫 ........................................................................................ 61 功能架構(gòu)圖 ........................................................................................ 63 知識(shí)庫的瀏覽、查詢 .......................................................................... 63 知識(shí)庫信息的添加、審核、維護(hù) ......................................................... 64 總體方案建議書 北京炎黃新星網(wǎng)絡(luò)科技有限公司 第 3 頁，共 194 頁 知識(shí)庫智能搜索 ................................................................................. 64 知識(shí)庫分類管理 ................................................................................. 64 知識(shí)庫統(tǒng)計(jì)分析 ................................................................................. 64 知識(shí)庫自我學(xué)習(xí) ................................................................................. 65 知識(shí)庫服務(wù)模式 ................................................................................. 65 知識(shí)庫導(dǎo)入導(dǎo)出管理 .......................................................................... 65 業(yè)務(wù)便捷通道 ............................................................................................ 65 實(shí)現(xiàn)流程 ............................................................................................ 66 功能模塊架構(gòu) ..................................................................................... 67 前臺(tái)功能 ............................................................................................ 69 后臺(tái)功能 ............................................................................................ 71 電子商務(wù)綜合平臺(tái) ..................................................................................... 73 電子渠道 E 幣模塊 .............................................................................. 73 電子商務(wù)平臺(tái) ..................................................................................... 79 終端仿真模塊 ................................................................................... 132 電子渠道主動(dòng)營銷 ................................................................................... 133 設(shè)計(jì)思想 .......................................................................................... 133 設(shè)計(jì)原則 .......................................................................................... 134 功能模塊圖 ...................................................................................... 135 功能描述 .......................................................................................... 135 多站點(diǎn)營銷管理 ............................................................................... 141 網(wǎng)站用戶行為軌跡分析 ............................................................................ 149 用戶行為數(shù)據(jù)分析 .........................................