天象花園營(yíng)銷推廣方案(已修改)
2025-05-27 05:08 本頁(yè)面
【正文】 天象花園主題概念創(chuàng)意推廣 第 1 頁(yè) 目錄 前言 ........................................................................................................................... 3 一、 項(xiàng)目推廣形象定位前的市場(chǎng)分析 .......................................................................... 5 1. 競(jìng)爭(zhēng)項(xiàng)目產(chǎn)品分析 ..............................................................................................................5 2. 競(jìng)爭(zhēng)項(xiàng)目訴求分析 ..............................................................................................................8 3. 競(jìng)爭(zhēng)項(xiàng)目去化分析 ............................................................................................................ 10 二、項(xiàng)目分析及推廣形象定位 ...................................................................................... 12 1. 項(xiàng)目概況 ........................................................................................................................... 12 2. 項(xiàng)目的市場(chǎng)印象 ................................................................................................................ 12 3 .項(xiàng)目目標(biāo)客戶分析 ............................................................................................................. 13 4. 項(xiàng)目的 SWOT 分析 ........................................................................................................... 14 天象花園主題概念創(chuàng)意推廣 第 2 頁(yè) 5．項(xiàng)目推廣形象定位 ............................................................................................................ 17 三、項(xiàng)目推廣案名及推廣主題 ...................................................................................... 19 1. 推廣案名 ........................................................................................................................... 19 2．推廣主題 ........................................................................................................................... 20 3. 主題詮釋 ........................................................................................................................... 21 4．系列主題 ........................................................................................................................... 22 四 . 項(xiàng)目推廣及營(yíng)銷 ...................................................................................................... 23 1. 廣告原理 ........................................................................................................................... 23 ................................................................................................... 24 后記 .................................................
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