外文翻譯---新的電子商務(wù)營(yíng)銷過程與解決艱難的問題-電子商務(wù)(已修改)
2025-06-01 09:31 本頁(yè)面
【正文】 畢業(yè)論文 外文翻譯 題 目： 企業(yè)網(wǎng)絡(luò)營(yíng)銷策略研究 一、 外文原文 標(biāo)題： Pull to push: The new Emarketing process and Tackling tough topics: Anticipating and mastering the media interview 原文： Before the Inter, business buyers had limited options for learning about your pany39。s product and services. This simplified the marketer39。s job. They built brands from the top down, staring with mass munications, such as trade advertising and press releases, and targeted tactics Use direct mail and sales collateral. In each case, marketers pushed promotional Information into the market. Prospects received information because marketers chose the right media to reach them. I5y repeatedly casting a big enough , you were bound to catch some customers. Today, prospective customers can get information about any product, service or subject fume the Inter, when and how they options include keyword searches, enewsletter subscriptions and blog surfing. Opinion oriented, personalsoap box content on blogs has received most of the attention, yet this aspect of the medium has been over hyped as a marketing tool. The real potential for marketers lays in the delivery mechanism — RSS feeds. RSS (Really Simple Syndication) is a technology that can bridge the gap between the information you passively offer on your Web site and the information you39。d like to push directly into the marketplace via . Here’s a workable sequence of munication tools and tactics that can move prospects from merely being curious to asking for a proposal. The middle steps, involving RSS, are what are new in the sequence that moves firm pure pull to pure push. Your Web site In the beginning of the eworld, there was the Web site. It39。s still the backbone of the business information matrix, maintaining vigil around the clock, explaining and promoting your surveys by Marketing Sherpa and Enquire indicate that more than 90 percent Of business people use the Inter to research major business decisions. At its best, your Web site captures a lead after capturing a prospect39。s Imagination and demonstrating that your pany can meet the prospect39。s search engine and directory listing visibility, however, the prospect will never find you. A 2020 Global Spec survey shows that three out of four industrial equipment buyers will use search engines and directories as the first step to find new sources. Search engine optimization can make you a contender when prospects decide that they need a product or service in the next year or so, want to keep up with the latest technology and want to know who makes and sells the item or service they want. Meta tags, text that uses keywords, relevant inbound links and updated content are all important to ensuring you39。ll be found. PR online Next, the prospect gets serious and needs additional information about the product, the sources and applying the technology. The prospect is now interested in learning about the product from a credible news source. The more expensive or plex the purchase, the longer the time between the initial search and purchase.
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