外文翻譯---經(jīng)營(yíng)策略與產(chǎn)品策略的比較(已修改)
2025-06-01 08:55 本頁(yè)面
【正文】 外文文獻(xiàn) Business Strategy vs. Product Strategy April 10, 2020 Marty Cagan In keeping with my recent theme of product planning, I39。d like to focus in this article on an important distinction and source of frustration in many panies, and that has to do with the differences between business strategy and product strategy. Many panies confuse or blur the two, and the result is easy to spot. The senior executives want to focus on the business strategy, but they find they are forced to make decisions at a level far below where they39。re fortable or usually even interested, such as which specific products, projects and even features to invest in, and what the interdependencies are between these features and projects, and often what is on the actual page and how to resolve conflicts. And on the other side, the product managers feel like they don39。t understand the reasons behind decisions that directly impact their products, they feel like the strategy is guardrailing every few months, and they don39。t feel empowered to do their jobs. Very often I39。ll attend a product planning session with senior executives and they39。re being presented with lots of detailed product plans but without the business context. When I ask where the business strategy is, I39。ll often get a blank look. The team wants to make more money so these are the features they want to add, or so their reasoning goes. Business strategy is about identifying your business objectives and deciding where to invest to best achieve those objective
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