【正文】 目 錄 一、總論 ......................................................................................................................................................... 2 項(xiàng)目簡介 ............................................................................................................................................... 2 項(xiàng)目位置 ....................................................................................................................................... 2 項(xiàng)目現(xiàn)狀 ....................................................................................................................................... 2 項(xiàng)目總體規(guī)劃要求 ....................................................................................................................... 3 項(xiàng)目主要經(jīng)濟(jì)技術(shù)指標(biāo) .............................................................................................................. 3 項(xiàng)目法人概況 ...................................................................................................................................... 3 編制依據(jù) ............................................................................................................................................... 4 結(jié)論 ....................................................................................................................................................... 4 二、市場分析 ................................................................................................................................................. 4 常州宏觀經(jīng)濟(jì)分析 .............................................................................................................................. 5 宏觀經(jīng)濟(jì)分析 ............................................................................................................................... 5 人口 ................................................................................................................................................ 6 生活水平 ....................................................................................................................................... 7 ..................................................................................................................................... 7 未來走勢 ....................................................................................................................................... 8 房地產(chǎn)市場分析 .................................................................................................................................. 9 ......................................................................................................................... 9 ............................................................................................................................... 11 ...........................................................................................................................12 ......................................................................................................12 三、項(xiàng)目周邊環(huán)境與競爭性樓盤分析 .....................................................................................................13 項(xiàng)目周邊環(huán)境 ....................................................................................................................................14 周邊環(huán)境分析 .............................................................................................................................14 周邊競爭樓盤 .............................................................................................................................14 SWOT分析 ........................................................................................................................................15 四、項(xiàng)目定位 ...............................................................................................................................................16 產(chǎn)品定位 .............................................................................................................................................16 價格定位 .............................................................................................................................................17 客戶定位 .............................................................................................................................................18 五、財務(wù)分析 ........................................................................................................