如何成為優(yōu)秀的演講家-文庫(kù)吧
2025-01-09 06:34 本頁(yè)面
【正文】 s – Eyes Look forward at audience (trust) Don’t shift eyeballs。 don’t look in corner Don’t look too much at puter screen or notes Look at people’s faces (not eyes) 36 seconds per person Shift randomly Nod, smile, use facial expression Visual Skills – Body Stand up when talking Walk around = informal Don’t: Rock, shake Lean too much Visual Skills – Hands Gesture plements talk Should e naturally, without thinking Make sure they match! Need to exaggerate a little Especially with large audience Don’t fidget or put in pocket Videotape whole talk watch Can improve hand gesturing! Visual Skills – Face Show emotion! Most of the time: “I care a lot about this.” “I really believe in this.” “I love my work.” Sometimes (in response to questions). “This is the most outrageous thing I’ve ever heard.” “I will have nothing to do with this.” Learn Speaking Skills Next Topic: Develop the talk Develop Key Point Organize Story Design Graphics Practice Talk QA Delivery The Key Point: the Goal of the Talk The ONE clear walkaway message. The answer to the question: “How was the talk?” The one thing people remember in 3 months The Origin Point (Where the audience was) The Key Point (Where you took them) Persuasion Must Have Audience Benefit Put audience needs at heart “What’s in it for you?” Has to be their reason, not yours Must consider feeling, not just reaction Must have right “you” Good phrases to know: “This is important to you because…” “Why am I telling you this? Because…” “What does this mean for you? Let me tell you…” Know your audience Experience, knowledge, attitude Learn Speaking Skills Next Topic: Develop Key Point Organize Story Design Graphics Practice Talk QA Delivery Organizing the Story You’re the salesman First lesson for salesmen: Tell them what you’re going to say Say it Tell them what you said Opening Body Ending The Opening You never get a second chance to make a first impression Jerry Weissman The opening A question Factoid Anecdote Quotation Analogy Joke (make it relevant!) Customize the opening Lead to the Key Point Give a (very short) outline/overview The Body Brainstorming into data dump Connect the ideas into “main themes” Connect the teams using one logic flow Ready to write the slides? DON’T!!! Data Dump Key point “How was the talk? Remember in 3 months What’s in it for you? Right you Audience benefit Audience feeling Good phrases to use 3step salesman Opening Joke Relevant Quote Analogy Data dump brainstorming Connect to main themes Clusters Research background Transitions Repeat KP Issue / Action Problem / Solution Feature Benefit Chronological Flow Form / Function Opportunity / Leverage Everything a good idea main themes Ending Main Themes The Flow Possible flows: Convincing logic order Smooth transitions Keep repeating the Key Point! Spatial Numerical Chronological Compare / Contrast Problem / Solution Feature / Benefit (See “Presenting to Win” by Jerry Weissman for more examples) The Ending End with a BANG! “Tonight, we are a country awake
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