【正文】 ......................................................28 競爭者市場份額 ..........................................................................................................................28 市場競爭優(yōu)勢 ..............................................................................................................................295 市場營銷 ...............................................................................................30 營銷戰(zhàn)略概述 ..............................................................................................................................30 戰(zhàn)略目標(biāo) ..............................................................................................................................30 戰(zhàn)略步驟 ..............................................................................................................................30 戰(zhàn)略區(qū)域 ..............................................................................................................................32 品牌策略 ......................................................................................................................................32 渠道策略 ......................................................................................................................................33 價(jià)格策略 ......................................................................................................................................33 業(yè)務(wù)模型 ......................................................................................................................................34 押金式業(yè)務(wù)模型 ..................................................................................................................34 會(huì)員制業(yè)務(wù)模型 ..................................................................................................................35 銷售式業(yè)務(wù)模型 ..................................................................................................................35 配套式業(yè)務(wù)模型 ..................................................................................................................36 推廣策略 ......................................................................................................................................36 產(chǎn)品組合方案 ..............................................................................................................................37 推廣方案 ......................................................................................................................................37 公共關(guān)系推廣方案 ..............................................................................................................37 廣告媒體推廣方案 ..............................................................................................................39 特別通路推廣 ......................................................................................................................39 病毒式推廣 ..........................................................................................................................39 主要促銷方式 ..............................................................................................................................40設(shè)立私藏酒窖項(xiàng)目商業(yè)計(jì)劃書4 定價(jià)依據(jù)和價(jià)格結(jié)構(gòu) ................................................................................................................40 影響價(jià)格變化的因素和對策 ....................................................................................................40 銷售資料統(tǒng)計(jì)和銷售紀(jì)錄方式，銷售周期的計(jì)算 ................................................................406 財(cái)務(wù)計(jì)劃 ...............................................................................................42 資金需求 ......................................................................................................................................42 回報(bào)/償還計(jì)劃 ............................................................................................................................43 投資方可享有的權(quán)利、義務(wù)以及監(jiān)督管理權(quán)力 ......................................................................43 預(yù)計(jì)收入報(bào)表 ..............................................................................................................................44 假設(shè)條件 ..............................................................................................................................44 財(cái)務(wù)報(bào)告 ..............................................................................................................................44 收入報(bào)告 ..............................................................................................................................457 風(fēng)險(xiǎn)分析 ...............................................................................................46 資源風(fēng)險(xiǎn) ......................................................................................................................................46 市場不確定性風(fēng)險(xiǎn) ......................................................................................................................46 成本控制風(fēng)險(xiǎn) ..............................................................................................................................46 競爭風(fēng)險(xiǎn) ......................................................................................................................................46 政策風(fēng)險(xiǎn) ......................................................................................................................................47 財(cái)務(wù)風(fēng)險(xiǎn) ......................................................................................................................................47 管理風(fēng)險(xiǎn) ......................................................................................................................................47 破產(chǎn)風(fēng)險(xiǎn) ......................................................................................................................................478 公司管理 ...............................................................................................48 公司組織結(jié)構(gòu) .........................................................................................................................