【正文】 .............................................................24第四章 市場分析 ....................................................................................................................................25一、市場及其發(fā)展介紹 .......................................................................................................................26互聯(lián)網(wǎng)發(fā)展趨勢 ........................................................................................................................26電 子商務(wù)的發(fā)展 ........................................................................................................................26中國電子商務(wù)的發(fā)展 ................................................................................................................27C2C、B2C 與 B2B 的發(fā)展 .........................................................................................................28二、電子商務(wù)發(fā)展的瓶頸和障礙 .......................................................................................................28三、我們對于電子商務(wù)的理解 ...........................................................................................................29通路革命的必然 ........................................................................................................................29社交網(wǎng)絡(luò)的產(chǎn)生 ........................................................................................................................30我們的新型電子商務(wù)思路 ........................................................................................................31四、目標(biāo)市場 .......................................................................................................................................31泛目標(biāo)用戶群體 ........................................................................................................................32目標(biāo)用戶群分析 ........................................................................................................................33產(chǎn) 品優(yōu)勢分析 ............................................................................................................................33五、目標(biāo)用戶群定位 ...........................................................................................................................33擴(kuò) 充和管理人際資源的人群 ....................................................................................................33尋 求物美價廉商品的人群 ........................................................................................................34尋 求購物經(jīng)歷交流的人群 ........................................................................................................34尋 求個人信息管理和擴(kuò)充的人群（未來可能提供的服 務(wù)） ....................................................34六、銷售戰(zhàn)略 .......................................................................................................................................34社交網(wǎng)絡(luò)特有的模式 ................................................................................................................34特定的推廣戰(zhàn)略 ........................................................................................................................35第五章 競爭與風(fēng)險分析 ........................................................................................................................35一、競爭描述 .......................................................................................................................................36互聯(lián)網(wǎng)門戶競爭分析 ................................................................................................................36專業(yè)團(tuán)購網(wǎng)站競爭分析 ............................................................................................................36二、競爭戰(zhàn)略/市場進(jìn)入障礙 ..............................................................................................................37競 爭戰(zhàn)略 ....................................................................................................................................37進(jìn) 入細(xì)分市場的主要障礙 ........................................................................................................37競 爭對手的模仿障礙 ................................................................................................................37三、風(fēng)險分析 .......................................................................................................................................38SWOT 分析 ................................................................................................................................38風(fēng)險 分析 ....................................................................................................................................38第六章 運(yùn)營、市場及銷售 .....................................................................................................................39一、運(yùn)營策略和計劃 ...........................................................................................................................39“分步走”的經(jīng)營策略 ....................................................................................................................39各運(yùn)營職能配置 ........................................................................................................................40硬件以及技術(shù)支持 ....................................................................................................................41加 強(qiáng)企業(yè)文化建設(shè)和項目管理 ................................................................................................41二、營銷和推廣策略 ...........................................................................................................................42互 聯(lián)網(wǎng)聯(lián)盟推廣 ........................................................................................................................42平臺品牌的公關(guān) 傳播 ................................................................................................................43媒體合作支持計劃 ....................................................................................................................43傲景時代創(chuàng)業(yè)計劃書 第 3 頁 共 68 頁 絕密UUGOU－BP(20229) Page of 68 3用 戶口碑傳播方式 ................................................................