羅蘭貝格osaprojectmethandorg-文庫吧
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【正文】 S02769000101pt In order to answer these questions several aspects will be key Success factors 1. We should build heavily on existing knowledge and insights, but we will need to investigate further to ensure hard data and quantifiable results based on a consistent methodology 2. We have to incorporate consumer/shopper insights, since the understanding of shopper preferences and behavior will be key to address OOS problems 3. We should establish an easytounderstand and proven trial methodology, linking demand and supply side aspects and forming the basis for an industry roadmap 4. We should ensure a thorough evaluation of existing and emerging tools and IT solutions as well as the definition of additional requirements in order to facilitate efficient rollout and performance monitoring 9 DUS02769000101pt C. Project approach a 4 module approach that will take the participants from theory to implementation 10 Lines DUS02769000101pt The ECR project is set up in 4 modules taking the participants from research all the way to implementation stage Project overview Module I Consolidation of existing knowledge Module II Module III Module IV ? Availability data ? Root causes OOS ? Consumer behavior ? Current technology European availability survey Pilot trials Documentation of findings ? Current availability ? Root causes OOS ? Consumer behavior ? Benefits from availa bility improvements ? Supply chain definition ? Availability assessment ? Performance targets ? Improvement strategies ? Supply chain tactics ? Handbook ? Status report ? Presentations at ECR conference 20xx in Barcelona 11 DUS02769000101pt Consolidation of existing knowledge 12 Lines DUS02769000101pt Consolidating existing findings will form the base for additional research and the pilot preparations I Consolidation of existing knowledge tasks and results Availability data Root causes for OOS Consumer behavior State of technology 1 2 3 4 Tasks Results ? Analyze existing data – Inhouse – ECR Europe – ECR Europe participants – Other studies ? Availability differences in different environments (. product categories, markets, supply chain model) ? Analyze existing data – Inhouse – Conducted interviews of participants ? Press research ? Stages in supply chain responsible for OOS ? Identification of bottlenecks and problems at a microlevel ? Perceived vs. real problem areas ? Analyze existing data – Inhouse studies – Research knowhow on implications of OOS on consumer behavior – Statistics/findings of ECR participants ? Degree of dissatisfaction in case of stockout ? Behavior in case of OOS – Store switching – Brand switching ? Consumer perception of stockouts – Waiving of purchase ? Analyze existing data – Inhouse knowhow – Corporate information of IT providers – Studies
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