【正文】
ass and Brands Little Thought, Search, or Time Given to Purchase Extensive Thought, Search, and Time Given to Purchase 問題確認(rèn) 當(dāng)實(shí)際狀態(tài)與理想狀態(tài) 發(fā)生重大差異時(shí) 資訊蒐集 搜尋方式 購買前 持續(xù) 資訊蒐集 刻意 非刻意 資訊來源 內(nèi)部搜尋 外部搜尋 How Much Search Occurs? Purchase is Important Women Shop Than Men Need to Learn More About Purchase Consumers Are Younger, BetterEducated Information is Easily Obtained Search Activity is Greater When: Value Style and Image 消費(fèi)者產(chǎn)品知識對資訊蒐集之影響 產(chǎn)品知識 搜尋量 影響資訊蒐集之風(fēng)險(xiǎn)類