臺(tái)灣ibm公司行銷(xiāo)管理與策略-文庫(kù)吧
2025-04-27 19:45 本頁(yè)面
【正文】 agement (DCM) ?Integrated Marketing Communications (IMC) ?Marketing Operation (MO) ?Marketing Planning Process ?IBM Taiwan Marketing Operations ?Q amp。 A Agenda M M Creates a plan for making a pelling offer to customers IMC Finds a tactic which gets interest while protecting IBM brand M I Tells us what customers want to buy amp。 how DCM Ensures customers can purchase IBM offerings where amp。 how they want MO Ensures Marketing Unit operates effectively amp。 efficiently M M Creates a plan for making a pelling offer to customers IMC Finds a tactic which gets interest while protecting IBM brand M I Tells us what customers want to buy amp。 how DCM Ensures customers can purchase IBM offerings where amp。 how they want MO Ensures Marketing Unit operates effectively amp。 efficiently IBM Marketing Blueprint What is Market Intelligence? Database Marketing Opportunity Analysis Specific Research Customer Satisfaction Competitive Intelligence Image Tracking What is Marketing Management ? Marketing Management is an endto end closed loop process Value Proposition Customer amp。 Market Selection Program Execution Mgt Offering Management Customer amp。 Competitive Positioning Sales Channel Enablement What is Distribution Channels Management ? ? How to cover more opportunities? ? How to balance overall sales expenses? ? How
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