【正文】 ntegration and coordination ?No consistent brand voice ?No consistent approach to ebusiness The One Voice Strategy is Simple... ?Pool all marketing munications funds in a country ? BU + SB ? IMCmanaged + all other ?Develop a bottom up, countryspecific Marketing Plan ? using local data and insight ? reflecting local customer needs amp。 Competitive Positioning Sales Channel Enablement What is Distribution Channels Management ? ? How to cover more opportunities? ? How to balance overall sales expenses? ? How to optimise coverage resources? ? How to align to buyer channel preferences? ? How to plan the gotomarket model? ? How to unstack channels? ? Which channels for which offering? ? How to manage channel conflict? ? How to identify channel revenue gaps? ? How to identify Leads gaps? ? How to drive corrective actions? FOR ALL CHANNELS ? How to improve pipeline value amp。 高璐華 IBM 市場(chǎng)行銷處總監(jiān) 中華民國(guó) 91年 11月 30日 臺(tái)灣 IBM公司 行銷管理與策略 個(gè)人簡(jiǎn)歷 ?學(xué)歷 (19871992) ?康乃爾大學(xué)工業(yè)工程學(xué)士 ?康乃爾大學(xué)工業(yè)工程碩士 ?經(jīng)歷 (1992 20xx) ?Andersen Consulting, Staff ?IBM 政府事業(yè)群業(yè)務(wù)專員 ?IBM 政府事業(yè)群業(yè)務(wù)經(jīng)理 ?IBM 公眾事業(yè)群業(yè)務(wù)協(xié)理 ?IBM 大中華總經(jīng)理特助 ?IBM 市場(chǎng)行銷處總監(jiān) What is Marketing? The Best Marketing Company?? Textbook Definition of Marketing Philip Kotler ?Marketing is to discover unmet needs and to prepare satisfying solutions ?Marketing is to deliver customer satisfaction profitability ?Marketing is defined as the sc