營銷與社會(huì)：社會(huì)責(zé)任和營銷倫理-文庫吧
2025-04-27 11:49 本頁面
【正文】 tom lines ? Fet the hype Ben amp。 Jerry’s ... The Body Shop Case Study 案例研究 20 4 Social Criticisms of Marketing 社會(huì)對(duì)于營銷的批評(píng) ? Marketing’s Impact on Individual Consumers ? High Prices ? High costs of distribution ? High advertising and promotion costs ? Excessive markups ? 營銷對(duì)個(gè)體消費(fèi)者的影響 ? 定價(jià)過高 ?高成本的分銷 ?高成本的廣告和促銷 ?過多毛利 20 5 Social Criticisms of Marketing 社會(huì)對(duì)于營銷的批評(píng) ? Marketing’s Impact on Individual Consumers ? Deceptive Practices ? Pricing ? Promotion ? Packaging ? HighPressure Selling ? 營銷對(duì)個(gè)體消費(fèi)者的影響 ? 欺詐作為 ?定價(jià) ?促銷 ?包括 ? 強(qiáng)制買賣 20 6 Social Criticisms of Marketing 社會(huì)對(duì)于營銷的批評(píng) ? Marketing’s Impact on Individual Consumers ? Shoddy or Unsafe Products ? Planned Obsolescence ? Poor Service to Disadvantaged Consumers ? 營銷對(duì)個(gè)體消費(fèi)者的影響 ? 假冒偽劣或不安全產(chǎn)品 ? 提前淘汰 ? 對(duì)窮人的惡劣服務(wù) 20 7 Social Criticisms of Marketing 社會(huì)對(duì)于營銷的批評(píng) ? Marketing’s Impact on Society as a Whole ? False Wants and Too Much Materialism ? Too Few Social Goods ? Cultural Pollution ? Too Much Political Power ? 市場營銷對(duì)整個(gè)社會(huì)的沖擊 ? 不實(shí)的欲望和物質(zhì)主義 ? 社會(huì)公共財(cái)物太少 ? 文化污染 ? 政治權(quán)勢過大 20 8 Social Critic
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