蘇寧零售終端主要業(yè)態(tài)與發(fā)展戰(zhàn)略畢業(yè)論文-文庫(kù)吧
2025-05-13 00:43 本頁(yè)面
【正文】 ...2 （二）發(fā)展歷程 ...................................................................................................................3 .........................................................................................................3 2. 按戰(zhàn)略來(lái)劃分 ...........................................................................................................3 （三）現(xiàn)狀分析 ...................................................................................................................4 ....................................................................................................................4 ....................................................................................................................4 ....................................................................................................................4 ....................................................................................................................4 ....................................................................................................................5 ................................................................................................................5 二、外部環(huán)境 .............................................................................................................................6 （一）政治環(huán)境 ...................................................................................................................6 ，為蘇寧開(kāi)拓新市場(chǎng)提供機(jī)會(huì) .....................................................6 ，為蘇寧提供了更有利的保障 ............................................................7 （二）社會(huì)環(huán)境 ...................................................................................................................7 ...........................................................................................7 .........................................................................................................7 （三）文化環(huán)境 ...................................................................................................................8 。 ........................................................................................8 ，審美意識(shí)不同 ...........................................................................................8 .............................................................................................................8 .........................................................................................................9 （四）經(jīng)濟(jì)環(huán)境 ...................................................................................................................9 三、企業(yè)特色 ........................................................................................................................... 10 （一）企業(yè)優(yōu)勢(shì) —— S ........................................................................................................ 10 ....................................................................................................... 10 ...................................................................................................... 10 ........................................ 10 ....................................................................................................... 10 .................................................................................. 10 ...................................................................................... 11 III ....................................................................................................... 11 （二）企業(yè)劣勢(shì) —— W ...................................................................................................... 11 ...................................................................................... 11 ........................................................................ 11 ...................................................................................... 12 網(wǎng)購(gòu)平臺(tái) —— 蘇寧易購(gòu)建設(shè)不完善 .................................................................... 12 .................................................................................. 12 ....................................................................................................... 12 四、顧客與合作伙伴情況 .......................................................................................................... 12 （一）消費(fèi)人群定位 .......................................................................................................... 12 （二）合作伙伴戰(zhàn)略 .......................................................................................................... 13 .............................................................................................................. 13 ........................................................................................................... 13 神經(jīng)網(wǎng)絡(luò) ............................................................................................................. 13 五、競(jìng)爭(zhēng)者 ..............................................................................
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