【正文】 ..31 知識產(chǎn)權(quán) ......................................................................................................................................31 競爭分析 .................................................................................................................................................32 競爭對手 .......................................................................................................................................32 競爭優(yōu)勢 .................................................................................................................................33 成熟的技術(shù)和管理隊(duì)伍 ................................................................................................33 強(qiáng)大的專家顧問群體 .....................................................................................................34 技術(shù)優(yōu)勢： ......................................................................................................................34 成本優(yōu)勢 ..........................................................................................................................34 地緣優(yōu)勢 ..........................................................................................................................34 自身劣勢――注冊資本金不夠 .................................................................................................35 ? 北京 XXX 信息技術(shù)有限公司商業(yè)計(jì)劃書 第 3 頁 營銷戰(zhàn)略 .................................................................................................................................................36 市場營銷總體戰(zhàn)略 ......................................................................................................................36 總體規(guī)劃 ....................................................................................................................................36 智能交通市場營銷總體規(guī)劃 ........................................................................................36 2021 年至 2021 年?duì)I業(yè)收入與利潤預(yù)測 .....................................................................38 營銷方式 ......................................................................................................................................39 風(fēng)險因素分析 .........................................................................................................................................40 技術(shù)風(fēng)險 ......................................................................................................................................40 時效風(fēng)險 ......................................................................................................................................40 產(chǎn)品技術(shù)發(fā)展風(fēng)險 ......................................................................................................................40 可持續(xù)發(fā)展戰(zhàn)略風(fēng)險 .................................................................................................................40 人員風(fēng)險 .......................................................................................................................................41 公司管理和所有權(quán) .................................................................................................................................42 公司高層管理人員簡介 ...........................................................................................................42 核心骨干人員主要簡歷及工程業(yè)績 ........................................................................................42 股權(quán)構(gòu)成 ......................................................................................................................................43 董事會 ..........................................................................................................................................44 融資后預(yù)計(jì)安排 ..........................................................................................................................44 資金需求 .................................................................................................................................................45 當(dāng)前融資要求 ..............................................................................................................................45 資金的使用（萬元） .................................................................................................................45 投資退出戰(zhàn)略 ........................................................................................................