【正文】 t： In order for an organization39。s viability within.Keywords： Competitive Advantage。 Market Niche。 Marketing。 Organizational Culture。s products or services, unless their value can be municated to potential customers, the organization will fail in its mission. This munication is the responsibility of the marketing function within the organization. According to the American Marketing Association, marketing is an organizational function and a set of processes for creating, municating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Strategic marketing examines the marketplace to determine the needs of potential customers and the nature of the petitors in the market, and attempts to develop a strategy that will enable the organization to gain or maintain a petitive advantage in the marketplace. Operational marketing is built upon the foundation set by the strategic marketing function and implements various plans and strategies (including a development of the appropriate marketing mix) to attract customers and foster customer loyalty.Methods for Product amp。s products or services including advertising, direct response, sales promotions, and publicity. However, unless one understands the needs of the customer, the market, and the industry as well as the strengths and weaknesses of the petition, these approaches are unlikely to be successful. Strategic marketing helps an organization sharpen its focus and successfully pete in the marketplace. Strategic marketing is concerned with two ponents: The target market and the best way to municate the value of one39。s market strategy. The nature of the petition in the marketplace is also very important in determining whether or not a marketing effort will be successful. Virtually no business is without petition. When buying a puter, one must choose between Mac and PC. Most soft drinks on the market are manufactured by one of two panies who offer very similar products. There is a variety of choices available when deciding where to fill up one39。s ability to successfully pete in the marketplace. A strategic window is a limited time period during which there is an optimal fit between the needs of the marketplace and the petencies of the organization. For example, as puter storage technology continues to evolve, the methods by which people store data and information change. Punch cards and magnetic tape gave way to inch and inch disks. Today, more and more people are storing data and information on memory sticks instead, and many puters are not even made with disk drives. The concept of using punch cards is as foreign and antiquated in most people39。s product or service, but also the state of the industry as a whole as well as the position of the organization39。 the Competition within Them There are several factors that influence industries and petition within industries. Government regulation can significantly influence the profitability of an industry. Within the parameters set by this factor, however, there are additional factors that influence how petition works within an industry. If a number of organizations all offer similar products or services, for example, petition within the industry will typically be more intense. This is illustrated, for example, by the marketing slogans of two car rental agencies several years ago. We39。2. 若不是心寬似海，哪有人生風(fēng)平浪靜。用一些事情，總會看清一些人。既糾結(jié)了自己，又打擾了別人。4. 歲月是無情的，假如你丟給它的是一片空白，它還給你的也是一片空白。你必須努力，當(dāng)有一天驀然回首時，你的回憶里才會多一些色彩斑斕，少一些蒼白無力。學(xué)習(xí)