【正文】 satisfaction and customer loyalty are key personnel. Employees of the pany39。 D products, manufacture products, provide marketing services to satisfied customers. If nine birds, the education of all employees receive customercentric is the highest business principles. Customers are benefactor, a friend, a teacher, a customer gave us the opportunity to work, the value of work, fun and work significance of the work. We should sincerely thank from the heart to customers satisfaction is our aim, to create the most value for the customers of products and services is our highest goal. Under the guidance of this principle, would rather lose yourself can not lose customers has bee a nine bird code of conduct for employees. so that customers are in the 9 First bird consumption is a pleasure, is such a great pleasure. Customers to pay costs on an expected value their consumption, and consumers end up spending at its heart will have a standard evaluation to measure, if the value for money, he will e back later, such as value for money, he probably will e again。s needs and values, standing customer point of view of product development, design, personalized, personalized valueadded products and services, is correct , but must allow users to join product design. Use of the Inter and CAD technology with customers to establish effective munication and information exchange, needs to grasp the customer information and customer value, to encourage a variety of information sources on the customer information database for timely updates. After analysis, the conclusion about the nature of customer needs, and to the enterprise customer demand information nature of various departments to share resources. This design products, provide customer satisfaction services. Now, many panies use a service called: Product Configurator system to help users with the participation of product design. That is stored in the puter where the latest information for all product modules, and replaced at any time, marketing personnel in the sales site on the Inter, according to user needs or user configuration with out it needs to meet their value products. Shanghai GM produces cars that operators and users are very satisfied, because users join the product design. Haier Whether it is for farmers in Sichuan production of washing machines to wash sweet potatoes, users in Shanghai production of The Little Prince fridge, or change channels without dazzling color TV, Haier39。 sale support the provision of convenient to maximize play product features, customers appreciate the warmth and value。s era of emotional consumption, the pursuit of Heart of satisfaction and a sense of fulfillment of goods, is highly personalized valueadded value goods, the pursuit of values and awareness of diversity, individuality, and intangible satisfaction. Therefore, enterprises will no longer put attention to all the general needs of different consumers, we should pursue different personality for consumers, tailor, design and development of enterprise products and services to meet the individual and the diversity of today39。s President, Larry Light said in Advertising Age magazine, from the loyal customers who return a nonloyal customers are 9 times. WalMart has been able to continue to grow as 500 Boss, simply because it is the management capacity to attract customer loyalty. Customer loyalty is perceived from the customer, delivered through the twoway munication between the value and the relationship is hard to provide value through business products or services obtained. For customer loyalty, panies must have top management mitment and unremitting financial support to enterprises to define customer loyalty, understand customer needs is what formed what are the reasons they leave, who bought the product, Why? awareness and create customer loyalty incentives. Cultivate customer loyalty marketing in two ways: First, we should properly solve customer plaints. As long as the proper handling of customer plaints, the 82% of the customers will buy products again. Proper handling of customer plaints, the requirement to establish a good business humanized plained management system. First, establish a customer plained, is the best gift for business, enterprise management to improve good concept。 third, dealing with customer departments to rotate so that each business unit is able to understand customer satisfaction, and obtain experience in handling customer plain。 to collect all the relevant details with customers to create the conditions。 for the development of new products and create the conditions for the provision of new servi