【正文】 and customers longterm interactive twoway munication to provide potential demand, and may have thought it meet their expectations of nonthink of the value of the products or services. 。 strengthen ties with customers quickly。 Fourth, the establishment of all customers plained that the database for timely treatment and prevent public relations crisis. Second, build up customer loyalty database. Tracked only through the analysis of the database in order to know exactly what enterprise customers have a share of increase in number, how long a certain share. Customer loyalty is the core of the database relational database, which consists of a series of records of marketing programs posed of different aspects of sublibraries. Loyal customer database, you can offer premium services for staff in a timely manner the information required。 Second, enterprises must establish effective policies and institutions dealing with grievances and staff training, proper treatment of customers plained, standing customer approach to customer plained of the problem。s consumer trends. Propensity to consume the face of increasingly plex, enterprises must manage customer demand for personalized marketing, the key lies in establishing a customer database and customer information feedback system for customer relationship management, continued to collect understanding of consumer needs and preferences change, and new expectations of the business to better provide customers with personalized service. Fourth, foster customer loyalty. In the restaurant industry, customer satisfaction in the brand switching, the proportion is as high as 60% to 80%. This indicates that satisfied customers bee loyal customers do not necessarily. 80% of the profits of an enterprise from 20% of customer loyalty, marketing, customer Aracature Corp.39。 feedback resale valueadded services, allowing customers to feel the warmth and truth. If a woman bought a Haier air conditioning, home run pulled the driver on his way to be black heart, and Haier was informed immediately after the woman free to send a new Haier air conditioning, and decided after the delivery place. Inner Mongolia, the home of a user due to fire, will burn just bought the Haier refrigerators, Haier access services from the puter after power found in the user details of the work address, sent by the car arrived in 4 days to fix their refrigerator. This value must win the customer service satisfaction over expectations. In today39。s wisdom eye inverter air conditioner, starstop aftersales service, etc. are based on the needs of users, customers participate in product design incorporates the remendations of the design and development of customer satisfaction in the rich humanity of the value of goods and services, naturally, won more hearts and minds of customers. Third, to provide a full service customer satisfaction and personalized service. Full service is for customers shopping and consumption carried out by every aspect of the services detailed and deep, the heart of the service. Full service is the consumer desire for consumption from the moment of production value of goods run out of play until the whole process, with care to consumers, so consumers are closely linked with their brands so that consumers enjoy the culture, enjoy the service experience concept was to benefit consumers willingly your products or services, consumers at every level are fully satisfied, and to win customer loyalty. Sales stage to ensure that customers receive timely and quality services to, participation in training preconsultation, transfer knowledge and information, create shopping needs, so customers rational choice, practical help customers buy their own niche products。 Otherwise, consumers will not e back. Therefore, 9 Bird is to provide consumers value for money products and services. there is such a business philosophy of customer satisfaction under the guidance of marketing, nine bird fire in the capital is not difficult to understand. Second, customers participate in product design and development. Customercentric pany, through market segmentation, target a wide range of research to understand the public39。s satisfaction and loyalty are products and services for enterprise customers satisfaction and loyalty based on customer satisfaction and loyalty are the inevitable result of employee behavior. No employee satisfaction and loyalty, it is impossible to create satisfied customers to provide value products and services, the customer naturally dissatisfied and disloyal, away from the enterprise. When the employee satisfaction and loyalty