【正文】 勢(shì)。中小企業(yè)要充分發(fā)揮微信營(yíng)銷(xiāo)的優(yōu)勢(shì)，有效利用微信營(yíng)銷(xiāo)這一平臺(tái)，還需要進(jìn)行不斷的探索。（2） 本文的優(yōu)點(diǎn)本文以客家土樓糯米酒為例，對(duì)客家土樓糯米酒的產(chǎn)品特點(diǎn)、微信營(yíng)銷(xiāo)概況及策略進(jìn)行研究分析，發(fā)現(xiàn)客家土樓糯米酒在微信營(yíng)銷(xiāo)中存在的問(wèn)題。（3） 本文的不足 中小企業(yè)微信營(yíng)銷(xiāo)策略研究是一個(gè)細(xì)分的課題，在本文的研究分析中，缺少一些具體的關(guān)于中小企業(yè)微信營(yíng)銷(xiāo)的數(shù)據(jù)。[參考文獻(xiàn)][1] 吳荊棘, 王朝陽(yáng). 出版業(yè)微信營(yíng)銷(xiāo)研究[J]. 中國(guó)出版, 2013 (8): 1519.[2] 覃凱. 微信在企業(yè)營(yíng)銷(xiāo)中的利與弊[J]. 電子商務(wù), 2012 (11): 2829.[3] 克萊sterle H. Electronic Markets on Internet marketing[J]. 2013.[15] 黨俊琦. 微信營(yíng)銷(xiāo)策略初探[J]. 商品與質(zhì)量: 學(xué)術(shù)觀(guān)察, 2013 (7): 194194.[16] 戚蕾, 張莉. 企業(yè)微信營(yíng)銷(xiāo)[J]. 企業(yè)研究, 2013 (6): 5052.23附錄1：外文文獻(xiàn)原文A CONCEPT OF LOCATIONBASED SOCIAL NETWORK MARKETINGIis P. TussyadiahJournal of Travel amp。 Taylor amp。 Bal, 2011). The concepts of willingnesstoparticipate (in place of willingnesstopay) and returnonengagement (as opposed to returnoninvestment) are proposed as the new measures of success for social media marketing (Frick, 2010。 tourists’ experiences can be interpreted chronologically from their movement from one place to another (., from origin to destination or between and within destinations) during a certain time interval (Xia, Ciesielski, amp。 Fesenmaier, 1993。 McHugh, 1992。 Kabassi, 2010。 Lamsfus, 2011), which typically include selection of attractions, restaurants, and other activities. In marketing and management, context has been understood as an important aspect influencing consumers’ decisions. In tourism, for example, the same traveler may adopt different strategies and choose different destinations, acmodations, and activities when facing different travel contexts (., traveling with or without children, familiar or unfamiliar with the destination, etc.). Therefore, the capability of mobile remender systems to integrate the spatiotemporal information in the remendation generation process is critical to tourism marketing. Within the area of mobile contextaware systems (a class of mobile systems that is capable of sensing their physical environment and adapting their behavior accordingly), contextual information is often defined as the location of the user, the identity of people near the user, the objects around, and the changes in these elements (Ward, Jones, amp。 Brown, Bovey, amp。 Dey, Abowd, amp。 Ryan, Pascoe, amp。 Dix, 1998). Drawing upon the work of Prahalad (2004), Adomavicius amp。ez, amp。 Fishbein amp。 Ajzen, 1991). Analyzing the behavior of telemuting, Wilton et al. (2011) identify that when presented with a choice, people refer to the experiences of others to make informed decisions. This process is typically a result of individualtoindividual relationships. Further, at a more macro level, the structure of social channels and networks determine how people interact and influence one another (Lee, Cotte, amp。 Granovetter, 1973。 LopezKidwell, 2011), a munication network consists of interconnected individuals who are linked by patterned munication flow (Rogers, 1986). Indeed, Yang (2009) suggests that social networks systematically “capture the connectedness and opinion formation in the plex web of interpersonal influences” (p. 257). This emphasizes that social networks can be powerful media of interconnected social influencers. Recent development in social network platform on the Internet brings a tremendous impact to the facilitation of global social interconnections. People share information, exchange opinions, and display certain consumption behavior on blogs, online review sites, social networking sites, and electronic munities, disseminating positive and negative wordofmouth on various products and services (De Bruyn amp。 Silvestre, 2011). Marketers respond to this development by applying electronic wordofmouth (eWOM), relationship marketing, and viral marketing (De Bruyn amp。 Reingen, Foster, Brown, amp。 Sirsi, Ward, amp。 Fesenmaier (2011) also identify that people tend to follow marketing remendations from other consumers they can identify with (., apersonlikeme or apersoninapositionlikemine). Therefore, the key to viral marketing using social media is to create a platform of influence enablers where members can influence each other through the processes of munication and parison. It is suggested that the LSN platform on mobile phones facilitate these interaction processes, which makes it an enabler of social influence.Social Gaming Along with the exponential growth of membership in online social network, social games (., games created to be playable as a way of social interaction) have multiplied on social networking sites. Using the same principle, LSN applications on mobile phones allow people to play asynchronously to collect points and unlock badges, peting with others (., friends and users in the same localities) in the social networks. Marketers have used gaming as an avenue for advertising. In fact, the term advergaming was coined to refer to the use of games to advertise products and services. Recently, through mobile advergames, panies and tourism destinations are promoting their brands by bining advertisement, online games, and mobile phones. Examples are locationbased games that allow users to explore cities such as “Get Lost in Rotterdam” (Rotterdam, The Netherlands) and “Malm246。, Sweden) Based on content and SWOT analyses on mobile advergaming for city marketing, 199。 Shin, 2011). Hence, personal enjoyment and playfulness of gaming are perceived to be of important values to users, aside from the utilitarian values of the technology applications. In the context of advergaming, it is the hedonic value of playing the games that represents an added value to using them as marketing tools. Additionally, playing social games (., peting with others in the social network) entitles the achievement of social recognition. Literature in marketing and consumer behavior suggests social recognition as customers’ desired consequence of consumption (see Gutman, 1982。 Vinson, 1979。 Novak, 1992。 Grathwohl, 1967), which is stated to be the result of consumers’ interactions with their peers, indicates that consumers value consumption th