【正文】 ping 2 years, we will increase the number of stores providing demonstrations and other different service, thereby draws the attention.Inside the store, we take the concept of 4S, which is SALE, SPARE PART, SERVICE, and SURVEY as our reference. Aiming directly to Zhuhai college students, we hope to highlight the advantage of 4S modes and push forward the sales.Marketing munications strategyWithin two years, we will apply accurate advertisement positioning according to the specific consumer psychology of college students. For example, via internet, we set up a website which contains BBS and all kinds of resource。s official website advertising .Put MX creative video, allowing users to have an intuitive understanding.Demonstrating breakthrough features of mx and operating characteristics of human nature to inspire students39。 to strengthen the continued interest in new products, prompt students to buy.Gender differences, MEIZU panies in the major stores to promote sales of similar white IPHONE white elegant women special promotions, and beautifully presented stylish protective shell and small gifts.Respect for the professional point of view, MEIZU pany can offer to students to increase the quality software and elearning opportunities for the press, through the actual product experience, to enhance the user39。s influence, so that MX further narrow the distance between consumers and college students, so that more people have felt the charm of fashion.According to differences in economic level students, the introduction of various phases credit payment package approachControl To plan our strategy we will meet monthly with the board of MX, present our information, and make a proposal for continued marketing efforts. Before each meeting our team will meet in private, with each person presenting their own proposal based on the information they have learned. After the initial proposals, we will vote on the best one or e to a promise. The final proposal sent before MX is the result of that meeting.ConclusionIt is not a hard work to promote the position of MEIZU in students’ minds in a short time, nor does the market share. But a journey of a thousand miles begins with a single step, what MEIZU should do is to promote its quality, aftersales service, appearance to change the proposition of domestic brand cell phone in people’s mind. MEIZU also needs to do well in 4p and 4s. After MEIZU conduct the market plan and perform well to access the perfect, the sales volume will increase soon. It is said that there are about 80,000,000 people who owned a cell phone in China, so there is no denying the cell phone market is a rather huge one. Nowadays, with the development of technology, petition is being fiercer and fiercer. The way MEIZU can only go is to consummate the product to satisfy the consumers. Only then, can MEIZU live well in such a petitive circumstance. We all hope MEIZU can go further into international market just as what I phone is doing now.Appendix AppxMEIZU phone marketing survey of BNUZ college students 2011The gender ( )A Male B FemaleA 74 B 106Grade ( )A Freshman B Sophomore C Senior D Junior A 74 B 43 C 36 D 27What is of most importance thing when you buy the phone (multiple choice) ( )A Stylish B Excellent quality C Cheap D Powerful Function A 33 B 81 C 15 D 51If you change phones, what price range you will expect? ( )A Below 500 RMB B 500 1500 RMB C 1500 – 2500 RMB D Above 2500 RMBA % B % C % D % Where place do you normally purchase phone? ( )A Online B Electronics store C Brand store D Others placeA 19 B 48 C 97 D 16Which cell phone functions you uses most in your usual life？ (Multiple choice) ( )A Take phone and send SMS B Entertainment C Represent individual situation D Reflect Personality A 120 B 93 C 41 D 32 What styles the mobile phone you are using ? ( )A Candybar phone B Clamshell phone /Flip phone C Sliding cover phone D Smart phone E others A 43 B 46 C 34 D 51 E 6 What are the appearance for your requirement cell phone? (Multiple choice) ( )A Dazzle cool color B Ultrathin size C Wide screen D Button the simple sense of the phoneA 54 B 86 C 64 D 39 If you want to replace the phone, what reasons do you choose the most ? ( )A Mobile phone damage B Oldfashioned C Backward function D Business promotion A 54 B 42 C 62 D 22What are not satisfied item with your currently using mobile phone？ (Multiple choice) ( )A Mobile phone quality B Mobile phone style C Mobile phone functions D Mobile phone securityE Aftersales Service F Related service G OthersA 47 B 54 C 71 D 28 E 45 F 32 G 161Do the sales shop environment will affect your to buy the phone? ( )A Absolutely B Might have some influence C Do notA 45 B 96 C 39 1Which channels do you know through information about mobile phones? (Multiple choice) ( )A Radio B Newspapers/Magazines C AdvertisingD Manufacturer promotional materials E Friends introduction E InternetA 29 B 48 C 31 D