全國(guó)高等教育電子商務(wù)英語(yǔ)自學(xué)考試-閱讀頁(yè)
2025-04-18 23:27本頁(yè)面
【正文】 o take emerce.B. the earliest transformation of transactions from paper orders to emerce.C. the first panies that have failed in the field of emerce.D. the earliest panies that get involved in emerce.36. The earliest emerce began in the year of ____.A. 1994 B. 1997 C. 1999 D. 200037. What does the last sentence in the passage most probably mean?A. B2B and B2C are no longer suitable ebusiness models.B. The aim of taking ebusiness is to earn more profit.C. Ebusiness is by no means a good way of getting profit. D. P2P is the most suitable ebusiness model.Passage 3For some time past it has been widely accepted that babies and other creatures learn to do things because certain acts lead to “rewards”。每詞的部分字母已給出。41. 抵押 v. amp。 n. cl _ _ m 47. 戰(zhàn)略，策略 n. str _ te _ _ 48. 恐嚇，威脅 v. thr _ _ t _ _ 49. 幸存，比…長(zhǎng)命 v. s _ _ vi _ _ 50. 采訪，訪問(wèn)，面試 n. amp。It has been a tumultuous time for dot startups. In fact, Gartner, Inc. estimates that over 75% of emerce startups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a startup. This whitepaper helps managers understand the characteristics that contribute to successful startups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few mon reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:Management / People: The single most vital ponent of any business, every startup needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff. Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) In addition, management must recognize the pany’s market position and the potential of its ideas in the market.Funding: The ability of the venture to raise operating cash in order to establish profitability.Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.(75) By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.七、漢譯英 （本大題共5小題，每小題2分，共10分）用括號(hào)內(nèi)給出的詞，把下列漢語(yǔ)句子翻譯成英語(yǔ)。（market share, go to lengths）77. 我們要事先準(zhǔn)備所有申請(qǐng)材料。（the more, the more）79. 電子商務(wù)的交易通常涉及幾個(gè)互動(dòng)的步驟。（up to, carry out）7 / 7
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