【正文】 hi ldr en and t hrew the bal back to t he bank. Lesson31 Succes story 成功者的故事 Yester day af ternoon Fr ank Hawki ns was tel ing m e about his experi ences as a young m an. Frank i s now t he head of a very l arge busi ness pany, but as a boy he used to work in a smal l shop. I t was his j ob to repai r bicycl es and at t hat t ime he used to wor k f our t een hour s a day. He saved money for years and in 1938 he bought a sm al l work shop of his own. Dur ing t he war Fr ank used t o make spar e part s for aer oplanes. At that ti me he had t wo helpers. By t he end of t he war, the smal l wor kshop had bee a large f act ory whi ch employed seven hundr ed and twenty eight people. Frank smi led when he r em em ber ed his hard ear ly years and t he l ong road t o succes. He was sti l smil ing when the door opened and hi s wi fe came i n. She wa nted hi m t o r epair t hei r son39。 Marketing / 市場推廣及銷售 1. Executive Summary 概要 Mission Statement 企業(yè)使命 Overall Objective 總體目標(biāo) Positioning Statement 市場定位 Overall Marketing Strategies 市場總策略 2. Analyses 市場分析 Economic Outlook 經(jīng)濟(jì)背景展望 Product amp。 Marketing Activities 銷售及市場推廣活動 Sales activities plan 銷售計(jì)劃 Marketing promotion plan 市場推廣計(jì)劃 Advertising Schedules 廣告計(jì)劃 4. Budgets and Targets 預(yù)算及目標(biāo) Pricing Strategy 產(chǎn)品價 格策略 Revenue Budgets 營業(yè)預(yù)算 Advertising Budget 廣告預(yù)算 Printing Budget 印刷品預(yù)算 Activities Budget (Promotion) 推廣活動費(fèi)用excl aim ed. Just t hen, a m an hur ri ed to t he ti cket off i ce. 39。 he asked. 39。 t he gir l sai d. 39。 I asked. 39。t he gir l sai d, 39。s per form ance. 39。 I sai d sadly. Leson20 O ne m an in a boat 獨(dú)坐孤舟 Fishing i s my f avour it e spor t. I oft en fi sh for hours wi t hout cat chi ng anyt hi ng. But t hi s does not wor ry m e. Som e fi sherm en ar e unl ucky. I nst ead of catchi ng f i sh, they cat ch ol d boot s and r ubbi sh. I am even l es l ucky. I never cat ch anyt hi ngnot even ol d boot s. Af t er havi ng spent whol e m orni ngs on t he ri ver , I al ways go hom e wi th an em pt y bag. 39。 m y f ri ends say. 39。s a waste of t im e.39。t r eal ize one im por tant t hi ng. I39。s of fi ce and sat down. I had j ust l ost amp。 I l eft t he m oney i n m y r oom,39。and it 39。 The m anager was sym pat het ic, but he could do not hi ng. 39。s l osi ng money t hese days,39。5o. 39。s r oom 39。Wel, 39。t her e is sti l som e honest y in t his wor l d !39。 I r epeat ed m y questi on sever al t im es and at last he underst ood. He answer ed m e, but he spoke neit her sl owly nor clearl y. 39。 I sai d. Then he spoke sl owl y, but I coul d not under st a nd hi m. My teacher never spoke Engli sh li ke t hat! The port er and I l ooked at each ot her and smi led. Then he sai d somet hi ng and I under st ood i t. 39。l l soon learn Engl ish!39。t underst and t hem ! Do t hey speak Engl i sh ? l eson26 The best art cri ti cs 最佳美術(shù)評論家 I am an ar t st udent and I pai nt a lot of pi ct ur es. Many peopl e pr et end t hat t hey under st and m oder n art . They al ways tel you what a pict ur e i s 39。. Of cour se, m any pi ct ures arc not 39。 anyt hi ng. They ar e just pr et y pat t er ns. We li ke them i n t he same way that we li ke pret y curt ai n m at er i al . I t hi nk t hat young chi l dr en oft en appr eci at e m odern pi ct ur es bet er t han anyone else. They noti c e m or e. My si st er is onl y seven, but she al ways t el s m e whet her m y pi ct ur es ar e good or not. She cam e i nt o m y r oom yest er day. 39。 she asked. 39。m hanging t hi s pict ur e on t he wal l, 39。I t39。 She l ooked at it cri ti cal ly f or a m om ent. 39。s al r ight,39。but i sn39。 I l ooked at it again. She was ri ght ! It was! Leson27 A wet ni ght 雨夜 Lat e i n t he aft er noon, t he boys put up t hei r tent in t he mi ddl e of a fi el d. As soon as t his was done, t hey cooked a m eal over an open fi r e. They were al l hungr y and t he f ood sm el t good. Aft er a wonder f ul m eal, t hey t ol d st or i es and sang songs by t he camp f ir e. But some t im e lat er i t began t o rai n. The boys felt t ir ed so t hey pet out t he fi re and cr ept i nt o t heir t ent . Thei r sl eepi ng bags wer e warm and f or t abl e, so t hey al sl ept soundl y. I n the mi ddle of t he ni ght , t wo boys woke up and began shouti ng. The t ent was f ul l of water! They al l eapt out of t hei r sl eepi ng bags and hurr i ed out si de. I t was r ai ni ng heavil y and t hey f ound t hat a st ream had f orm ed i n t he fi el d. The st ream wound i ts way acr oss t he f i el d and t hen f lowed r ight under t heir t ent ! Leson28 No parki ng 禁止停車 Jasper Whit e is one of t hose r ar e peopl e who beli eves i n anci ent myt hs. He has j ust bought a new house i n t he ci ty, but ever si nce he m oved i n, he has had t rouble wi t h m otori sts. when he ret ur ns hom e at ni ght , he al ways fi nds t hat someone has par ked a car outsi de hi s gat e. Because of t hi s, he has not been abl e t o get hi s own car i nto hi s gar age even once. Jasper has put up39。 si gns out si de his gate, but t hese have not had any ef ect . Now he has put an ugl y st one head over the gate. It i s one of t he ugl i est faces I have ever seen. I asked him what it was and he t old m e t hat it was Medusa, t he Gor gon. Jasper hopes t hat she wi l t ur n m ot ori st s to st one. But none of t hem has been t ur ned to st one yet! Lesson29 Taxi! 出租汽車！ Capt ain Ben Fawcet has bought an unusual t axi and has begun a new ser vi ce. The 39。 is a sm al l Swiss aer opl ane cal led a 39。. Thi s wonder f ul pl ane can car y seven pasenger s. The m ost sur pri si ng t hi ng about it , however, i s that it can land anywher e: on snow, water, or even on a ploughed fi el d. Capt ai n Fawcet t3