【正文】 List possible alliance / partnership candidates and any initial discussions. Avoid ambiguity. Rather than saying your target audience is schools, say your target customers include (among others) the K8 School System for the State of Kentucky. Discuss meetings that have already taken place (e. g., a high level meeting with Mr. Jones, the Superintendent of Kentucky Schools on February 21st), tests that have been conducted and mitments that have been made. Marketing expenses are typically a large percentage of the operating expenses and will be looked at very closely. You need to be able to explain and defend your choices of promotional efforts, distribution channels, etc. Will you have a website and do you plan to promote your product over the Inter. Include a table showing your marketing budget by expense category. Distribution Channels – ? Direct field sales ? Manufacturer’s reps ? Distributors ? Wholesalers ? Agents ? Catalogs ? Direct marketing ? eCommerce Know the difference and have a defendable strategy Business Plan Template 9 Management Where the Executive Summary includes very shot one paragraph on key management personnel, this section should go into some detail about the individuals who will be entrusted with the investor’s money. Stress relevant experience and previous success. This section of the plan should include: ? Biographic summary of key management ? Organizational charts (current amp。s broadband products. He also led several research and development programs for Hitachi39。s of Science and Doctorate Degrees at Case Western Reserve University in Cleveland, Ohio. While he was at the university, he published more than 30 research papers and book chapters on applied mathematics in leading scientific journals and conferences such as IEEE Transactions and SIAM Journals. Organizational Chart A very simple anizational chart will help to explain how the pany is anized, the reporting structure and the positions that you plan to fill. The chart should reflect both current and open positions or you can have two charts – pre and postfunding. Two charts would be more applicable if you foresee significant changes in the anizational structure after funding. Board of Advisors A good board of advisors can be a very valuable asset in helping to guide the pany through minefields that are sure to develop. Look for individuals who are experts in their respective fields (accounting, legal, technology, academia, consultants, etc.). Manpower Table What positions do you plan to fill and when. This should tie into your use of proceeds and financial projections. A certain amount of repetition isn’t necessarily bad. If you have key management personnel who are widely recognized as experts, this can be a critical strength that you want to emphasize. Do the individual members of the management team have to be full time employees? No, but this can be tricky. Investors understand that someone may not be willing to leave a responsible position until they know that the new pany will be funded. You should, however, have a firm mitment that will assure the investor that your team will be there when they are needed. These individuals should also be active in the new pany even if they aren’t yet employees. Stress acplishments and recognition. Do I need a CFO? No but you should have someone who is familiar with your financial statements and is in a position to answer questions. Business Plan Template 10 Competitive Analysis The operative word is “analysis.” Your petitors have preceded you into the market. They have established position, distribution, market exposure and a customer base. The viability of your business depends on your pany’s ability to take market share away from these petitors or to address a segment of the market that is not currently being addressed. If you are anticipating taking market share, you need to explain how you’re going to do it. What advantages do you have over petition? Why will customers turn to you rather than existing and established panies? Where are your petitors vulnerable and how will you be able to take advantages of these weaknesses. Who is the market leader and why are they in that position? These are all issues that you should consider in pleting your petitive analysis. The reader should have the sense that you have insights into your petition that you can’t get from just reading their website or looking at their 10Ks. This section should include the following: ? Overview ? Recent events / funding ? Merger / acquisition activity ? List and description of key petitors ? Succinct analysis of each petitor’s business ? Strengths / weakness ? Company differentiation Positioning Chart A positioning chart can help explain where you are in the market relative to your petition. The X amp。 you’ve outlined how you plan to reach the market and the management team that you have to help you achieve your objectives. Your projections should represent a logical conclusion to everything that you’ve included in the plan. The Financial Assumptions should provide the reader with the rationale of how you developed your key financial projections and should address the following: ? Gross sales ? Unit forecasts ? Cost of goods sold ? Gross margin ? Personnel costs / fees ? Marketing expenses ? Market peration ? Rent ? Utilities ? Telephone ? Salaries ? Inventory ? Professionals fees ? Commissions ? Travel