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backed by data ? Based on initial data search or expert opinions A number of assertions need to be true for a hypothesis to be valid. Is there a market for white label insurance products? ? Direct channels are growing ? Retailers have a strong channel and brand ? There are existing products Chubb Insurance can access new business by using the brand strength of Tesco resulting Is low cost of acquisition and profitable business Define the question Review and Describe Multiple Assertions Form the hypothesis 1 2 3 Consulting Skills Workshop (海量營銷管理培訓(xùn)資料下載 ) 169。 2020 Capgemini All rights reserved Xxx/yymmdd Structured Problem Solving and Hypothesis Generation, Author / 12 DEFINE THE PROBLEM STRUCTURE THE ANALYSIS FIND THE SOLUTION Our problem solving approach produces results through answering a simple series of questions ? Is there a problem or opportunity? ? If so where does it lie? ? Why does it exist? ? What could we do about it? ? What should we do about it? Fine, but IWIK H2 do this... Consulting Skills Workshop (海量營銷管理培訓(xùn)資料下載 ) 169。 2020 Capgemini All rights reserved Xxx/yymmdd Structured Problem Solving and Hypothesis Generation, Author / 17 In structuring a problem, break it into smaller, easiertohandle ponents AND start with the right definitions US Car Market Light Trucks Passenger Cars Big 3 Mini Vans Sport Utility Vehicles Ford GM Chrysler But be careful — why d