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lly unrestricted entry into foreign exchange dealing Availability of new, lowcost working technology ? ATMs ? Lowcost, highspeed data munications links ? “Smart” plastic cards Substantially reduced concentration Influx of new “players” with diverse methods, values and backgrounds, etc. Formation of strategic groups of banks ? “Fullline/hightech/ maximizeshare” bankers ? “Niche” bankers Incumbent banks stuck with highcost “bricks and mortar” works。 entrants able to use electronic/plastic works more intensively Increased price rivalry, especially in mercial segment and foreign exchange Increased focus on market segments (. consumer, rural and mercial) through ? Products ? Outlets ? Staff training Reduced margins Reduced costs Improved service P R O D U C E R S External shocks Changes in Conduct C Changes in Performance P I N D U S T R Y Changes in Structure S C u m u la t iv e d e v e l o p m e n t e f f o r tP e r f o r m a n c eA p p r a is ep e r f o r m a n c ea n d p r o s p e c t sD e v e lo ps t r a t e g yD e f i n e a n da p p r a i s es k il lsR e d e s i g np i v o t a l j o b sD e s ig n t h e s k il lb u il d in g p r o c e s sA s s e s sc h a n g er e a d in e s sT o p d o w na c t io np r o g r a m sB o t t o mu p a c t io np r o g r a m s12456783S e r v ic e r e q u ir e m e n t s A p p li c a t i o n e c o n o m ic sDistribution channelsProduct/service featuresS D F sCustomer usageEnvironmental forces3.C r e a t e a n dp u r s u e a u n iq u ea d v a n t a g eSame gameAcross the board2.R e s e g m e n t t h em a r k e t t o c r e a t ea n ic h e4.E x p lo i t u n iq u ea d v a n t a g ein d u s t r y w i d eNew gameSel ective1.D o m o r e a n db e t t e r o f t h es a m eHow to compet e