蘋果公司產(chǎn)品創(chuàng)新和營(yíng)銷戰(zhàn)略-在線瀏覽
2025-04-09 21:43本頁(yè)面
【正文】 t until the market extremely eager to get product information from various channels, a brief introduction on the IPhone. Until the IPhone officially listed, the advertisement was overwhelming, through a variety of ways to let you see every day, see everywhere. The extreme contrast, let consumers like the long drought meet sweet dew, suddenly had a great interest on the IPhone and impulsive purchase, thereby achieving success. ?蘋果公司對(duì) IPhone的營(yíng)銷并非簡(jiǎn)單的饑餓營(yíng)銷，而是極端的饑餓營(yíng)銷，它們先是避而不談，只告訴市場(chǎng)，將有新產(chǎn)品 IPhone面試，但是之后的很長(zhǎng)時(shí)間對(duì)于 IPhone的信息近乎沒有，等到市場(chǎng)極端渴望從各種途徑獲得產(chǎn)品信息時(shí)，再對(duì) IPhone進(jìn)行簡(jiǎn)單介紹。這種極度的反差，讓消費(fèi)者猶如久旱逢甘露，突然間對(duì) IPhone產(chǎn)生了極大的興趣與購(gòu)買沖動(dòng)，從而獲得成功 . IPhone Part 2 Experience marketing Marketing strategy Experience marketing ?The experiential marketing is to make consumers involved, make it feel fully the performance of the services or products, so as to arouse the enthusiasm of the purchase. Experiential marketing has broken the traditional marketing rules, consumers no longer have a can only far view feeling, can close contact and product also make the consumption bee a kind of enjoyment. ?Apple is unique in this respect, it always makes consumers have unique mysterious feeling. The pany set up a lot of experience store, where customers can ask questions related to the product, can obtain the information of new products, also can experience of new products. Each launch a new product, apple has experience in marketing of credit is, of course the quality is closely related with its service. ?在這方面蘋果公司可謂是獨(dú)樹一幟，它總能讓消費(fèi)者有獨(dú)特的神秘感受。蘋果公司每推出一款新產(chǎn)品，體驗(yàn)店在營(yíng)銷方面的功勞可謂功不可沒，當(dāng)然這與其服務(wù)的質(zhì)量息息相關(guān)。究其原因是其傳播的度快、成本低、影響力大。 Viral marketing ?The IPhone39。 Part 4 Monopolize marketing Marketing strategy Monopolize marketing ?In the process of its marketing, in the right publicity channels on the right forms of propaganda, grasp the char
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