蘋(píng)果公司產(chǎn)品創(chuàng)新和營(yíng)銷(xiāo)戰(zhàn)略(專(zhuān)業(yè)版)
【正文】 16:53:5716:53:5716:533/27/2023 4:53:57 PM ? 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 2023年 3月 27日星期一 下午 4時(shí) 53分 57秒 16:53: ? 1比不了得就不比，得不到的就不要。s marketing is not a simple hunger for the IPhone, but the extreme hunger marketing, first they ignored, only tell the market, there will be a new IPhone interview, but after a long time for the IPhone almost no information, wait until the market extremely eager to get product information from various channels, a brief introduction on the IPhone. Until the IPhone officially listed, the advertisement was overwhelming, through a variety of ways to let you see every day, see everywhere. The extreme contrast, let consumers like the long drought meet sweet dew, suddenly had a great interest on the IPhone and impulsive purchase, thereby achieving success. ?蘋(píng)果公司對(duì) IPhone的營(yíng)銷(xiāo)并非簡(jiǎn)單的饑餓營(yíng)銷(xiāo)，而是極端的饑餓營(yíng)銷(xiāo)，它們先是避而不談，只告訴市場(chǎng)，將有新產(chǎn)品 IPhone面試，但是之后的很長(zhǎng)時(shí)間對(duì)于 IPhone的信息近乎沒(méi)有，等到市場(chǎng)極端渴望從各種途徑獲得產(chǎn)品信息時(shí)，再對(duì) IPhone進(jìn)行簡(jiǎn)單介紹。APPLE COMPANY Page 2 Product innovation APPLE COMPANY Marketing strategy Product innovation MAC IPhone WATCH IPAD 1 Accessibility 輔助功能 2 Technology innovation 技術(shù)創(chuàng)新 3 Environment responsibilty 環(huán)境責(zé)任 Product innovation of IPhone Accessibility ?We believe that science and technology should let everyone can benefit from it. ?我們深信，科技應(yīng)該讓人人都能從中受益 ?Really strong science and technology, should be to let everyone, including people with disabilities, everyone can enjoy the science and technology, and full engagement to work, the creation, munication, fitness and entertainment. So, we never for a few, even most of the people and develop products. Because, our product design is for everyone. ?真正強(qiáng)大的科技，應(yīng)該是讓每一個(gè)人，包括殘障人士在內(nèi)的每一個(gè)人都能享受的科技，并能以此來(lái)全情投入地工作、創(chuàng)作、溝通、健身和娛樂(lè)。等到IPhone正式上市之后，其廣告便鋪天蓋地，通過(guò)各種形形色色的途徑讓你天天看到、處處看到。 。 :53:5716:53Mar2327Mar23 ? 1越是無(wú)能的人，越喜歡挑剔別人的錯(cuò)兒。 , March 27, 2023 ? 閱讀一切好書(shū)如同和過(guò)去最杰出的人
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