蘋果公司產(chǎn)品創(chuàng)新和營銷戰(zhàn)略-文庫吧在線文庫
【正文】 strategy Monopolize marketing ?In the process of its marketing, in the right publicity channels on the right forms of propaganda, grasp the characteristics of the different channels accurately, allround showing ?在其營銷過程中，在正確的宣傳渠道上采用正確的宣傳形式，準(zhǔn)確地把握了不同渠道的特點(diǎn)，全方位的展示 Monopolize marketing ?No matter you are using a traditional chat tool like , or the most popular micro blog, every time you send a message which all have e from the IPhone client logo that is a unique symbol of the IPhone operating system. On the one hand, it strengthens the publicity of the IPhone, on the other hand also shows you the identity of the hipsters ?無論你使用的是傳統(tǒng)的聊天工具 ，還是時下最流行的微薄，你每發(fā)送一條信息均有來自 IPhone客戶端的標(biāo)識，這是 IPhone操作系統(tǒng)的特有標(biāo)志，一方面無形中加強(qiáng)了 IPhone的宣傳，另一方面也表明了你潮人的身份 . Firstclass technology products + The unique marketing way = + = 一流的 技術(shù)產(chǎn)品 獨(dú)特的 營銷方式 THANK YOU！ 謝 謝 :53:5716:5316::53 16:5316:53::53:57 2023年 3月 27日星期一 4時 53分 57秒 ? 靜夜四無鄰，荒居舊業(yè)貧。這種極度的反差，讓消費(fèi)者猶如久旱逢甘露，突然間對 IPhone產(chǎn)生了極大的興趣與購買沖動，從而獲得成功 . IPhone Part 2 Experience marketing Marketing strategy Experience marketing ?The experiential marketing is to make consumers involved, make it feel fully the performance of the services or products, so as to arouse the enthusiasm of the purchase. Experiential marketing has broken the traditional marketing rules, consumers no longer have a can only far view feeling, can close contact and product also make the consumption bee a kind of enjoyment. ?Apple is unique in this respect, it always makes consumers have unique mysterious feeling. The pany set up a lot of experience store, where customers can ask questions related to the product, can obtain the information of new products, also can experience of new products. Each launch a new product, apple has experience in marketing of credit is
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