consumermotivation英文版-在線瀏覽
2025-04-01 11:24本頁面
【正文】 ognitive vs. affective ?Response 03/27 10 CH5 Motivation Perceived Risk ?Components ? uncertainty ? consequences of oute ?Types ? performance ? financial ? physical (safety) ? social ? psychological ? time 03/27 11 CH5 Motivation Risk Reduction Strategies ? By the consumer ? gathering information ? “safe” choices ? By manufacturer/retailer ? moneyback guarantees ? warranties ? trial periods 03/27 12 CH5 Motivation The Challenge of Understanding Consumer Motivation Reasons underlying consumer motivation are not always “obvious” Research is neces
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