consumermotivation英文版-文庫吧資料
2025-03-04 11:24本頁面
【正文】 ?Safety and Health Needs ?Need for Love and Companionship ?Need for Financial Resources and Security ?Need for Pleasure 03/27 4 CH5 Motivation Types of Consumer Needs (continued) ?Social Image Needs ? conspicuous consumption ?Need to Possess ? selfconcept ? impulse buying ?Need to Give ? selfgifts ?Need for Information ?Need for Variety 03/27 5 CH5 Motivation Exhibit : Types of Needs 03/27 6 CH5 Motivation Motivational Conflicts ? Satisfying a need often es at the expense of another needthese tradeoffs cause motivational conflict ? Approachavoid
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1