戰(zhàn)略管理和戰(zhàn)略競(jìng)爭(zhēng)性(1)-在線瀏覽
2025-03-24 08:21本頁面
【正文】 cebased Model of Above Average Returns Resourcebased Model Resources Capability 23 Four Attributes of Resources and Capabilities (Competitive Advantage) the firm is anized appropriately to obtain the full benefits of the resources in order to realize a petitive advantage Valuable allow the firm to exploit opportunities or neutralize threats in its external environment Rare possessed by few, if any, current and potential petitors Costly to imitate when other firms cannot obtain them or must obtain them at a much higher cost Nonsubstitutable Resources and Capabilities 24 Core Competencies Resources and capabilities that meet these four criteria bee a source of: Valuable Rare Costly to imitate Nonsubstitutable 核心能力 Resources and Capabilities 25 Core Competencies are the basis for a firm’s Competitive advantage 競(jìng)爭(zhēng)優(yōu)勢(shì) Strategic petitiveness 策略性競(jìng)爭(zhēng)力 Ability to earn aboveaverage returns 獲取平均以上報(bào)酬的能力 Core Competencies 26 3. Determine the potential of the firm’s resources and capabilities in terms of a petitive advantage Competitive advantage: ability of a firm to outperform its rivals Resourcebased Model of Above Average Returns Resourcebased Model Resources Capability Competitive Advantage 27 4. Locate an attractive industry An attractive industry: an industry with opportunities that can be exploited by the firm’s resources and capabilities Resourcebased Model of Above Average Returns Resourcebased Model Resources Capability Competitive Advantage An Attractive Industry 28 5. Select a strategy that best allows the firm to utilize its resources and capabilities relative to opportunities in the external environment Strategy formulation and implementation: strategic actions taken to earn above average returns Resourcebased Model of Above Average Returns Resourcebased Model Resources Capability Competitive Advantage An Attractive Industry Strategy Form/Impl 29 Resourcebased Model of Above Average Returns Resourcebased Model Resources Capability Competitive Advantage An Attractive Industry Strategy Form/Impl Superior Returns Superior returns: earning of aboveaverage returns 30 Strategic Intent Mission ? Strategic Intent 策略
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1