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2025-02-23 05:59本頁(yè)面
【正文】 were lower than low. ? 5. Is speed of delivery a factor when you choose a fast food place? ? 6. Like I said, print media won’ t really show off our best digital features. ? 7. One of the objects of market research is to find out whether there’ s a market for the product and whether we can sell the product in the market. ? 8. If we decide to have some test marketing, some of the senior sales men are brought in. phrases ? Sales figures market research report ? Potential for growth introductory price ? Speed of delivery print media ? Test marketing senior salesman ? Consumer buying habit product launch ? Customer base brand loyalty ? Competitive market ? A: I went over the _1_ in the market research report. If you pare it with our survey of _3_, there’ s only one conclusion… ? B: What’ s that? ? A: It seems this market is _4_. When our product was marked up at a higher _5_, our sales after product launch were lower than low. At a _6_ introductory price, we landed more sales. ? B: So, we should start low? ? A: I think that would be a good idea. Price is an important _7_ in our market, so we can use it to build our _8_. If our customers get hooked on the _9_, they’ ll buy and bee more _10_. Later on, when we hit a _11_ and after our _12_ is sold on our products, we can _13_. ? B: That sounds like a really clever _14_. ? A: This is a very _15_. We’ ve got to e up with a few clever strategies in order to keep our place on top. ? B: I think our main strength is with young consumers. ? A: That’ s _16_. The young consumer’ s fast to mit, but fickle to stay with a brand. So our challenge is _17_. Role read ? A: I went over the sales figures in the market research report. If you pare it with our survey of consumer buying habits, there’ s only one conclusion… ? B: What’ s that? ? A: It seems this market is sensitive to price. When our product was marked up at a higher introductory price, our sales after product launch were lower than low. At a discounted introductory price, we landed more sales. ? B: So, we should start low? ? A: I think that would be a good idea. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they’ ll buy and bee more loyal to our brand. Later on, when we hit a peak in sales and after our customer base is sold on our products, we can bring the price up. ? B: That sounds like a really clever marketing strategy. ? A: This is a very petitive market. We’ ve got to e up with a few clever strategies in order to keep our place on top. ? B: I think our main strength is with young consumers. ? A: That’ s at whom we’ re targeting. The young consumer’ s fast to mit, but fickle to stay with a brand. So our challenge is customer loyalty. ? A: I know we must pay attention to market research. But _______? (怎樣進(jìn)行市場(chǎng)調(diào)研 ) ? B: One of the objectives of market research is to find out ______ (產(chǎn)品是否有市場(chǎng) ) and _____. (在這個(gè)市場(chǎng)上我們能否出售這種產(chǎn)品 ) ? A: I see. ______? (那么誰(shuí)做這種工作呢 ) ? B: In the early stages, ______. (只有區(qū)域經(jīng)理參與 ) ? A: What if we decide to have some test marketing? ? B: Then _______. (一些高級(jí)銷售人員也參加 ) ? A: If salesmen are brought in, I think ______. (他們需要接受一些培訓(xùn) ), such as product training. ? B: _______? (產(chǎn)品培訓(xùn)指的是什么 ) ? A: You know, as a salesman, he must fully understand various applications, _______， (設(shè)計(jì)特點(diǎn)、獨(dú)特優(yōu)點(diǎn)、使用操作 ) and everything of the products we produce. Translation ? A:打擾了，我在為一家快餐店做市場(chǎng)調(diào)查。如果您不介意，我想問(wèn)您幾個(gè)問(wèn)題。 ? A:你最喜歡哪家快餐店？ ? B:我喜歡 KFC。 ? A:您喜歡哪種飲料，可口可樂(lè)還是百事？ ? B:我喜歡百事可樂(lè)。我想決定因素是食品提供速度。 ? B:你的建議是什么？ ? A:我認(rèn)為你應(yīng)該做電視廣告。 ? A:但是電視廣告的反復(fù)播放會(huì)擴(kuò)大我們產(chǎn)品的知名度，并能強(qiáng)化我們的品牌地位。 ? A:不是現(xiàn)在做，但我覺(jué)得你應(yīng)該開始考慮了。我會(huì)和銷售部門討論一下。我們想?yún)⒓颖敬握箷?huì)，我可以訂個(gè)右角的展位嗎？ ? B:可以，那個(gè)位置不錯(cuò)。 ? A:面積多大？ ? B:20平米。 ? B:請(qǐng)把登記表和錢快遞過(guò)來(lái)。請(qǐng)記住我們的銀行開戶號(hào) 847521589，開戶行是中國(guó)銀行廣州分行。 Show Preparation 1. A: _______? (通知重要來(lái)賓了嗎 notify) B: Yes. ______. (一切都已準(zhǔn)備就緒 ) 2. A: _______? (有沒(méi)有準(zhǔn)備包括交易會(huì)介紹和日程安排的用戶指南 ) B: Yes, I have. ______. （我還準(zhǔn)備了一份交易會(huì)備忘錄 fair memo） 3. A: ______? (攤位是參展單位自己建還是組織者建 ) B: ———— （組織者提供基本攤位外殼或預(yù)制單元） , and then the exhibitors plete themselves. 4. A: ________? (我們?cè)趺茨茏约河H手建呢 )We don’ t specialize in that. B: No, we don’ t. _______. (我們雇用一家專業(yè)公司作為攤位建造承包商 ) 5. A: ________? (我們還有什么沒(méi)考慮到呢 ) B: Many things have to be taken into consideration, like __________. (參展產(chǎn)品范圍、提供的服務(wù)設(shè)施、值班人數(shù)等 ) 6. A: Our exhibition stand is tiny and at the back, _______. (不是我們預(yù)訂的靠近入口的那個(gè) ) B: _______? (你沒(méi)和展會(huì)經(jīng)理談嗎 )There must have been a mistake. 7. A: Can’ t you find a good agent there to act for us? ________. (我們需要代理為我們做宣傳之類的活動(dòng) ) B: Ok. _____. (我會(huì)盡力 ) 8. A: This is terrible. ______. (我
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