電子商務(wù)的商業(yè)模式-在線瀏覽
2025-02-08 13:51本頁面
【正文】 銷售 低價格 最低的價格 某個特定種類或多個種類 建立強(qiáng)大的后臺系統(tǒng)以及利用規(guī)模經(jīng)濟(jì) 產(chǎn)品銷售 最具個性化 獨(dú)特的產(chǎn)品、服務(wù)或用戶體驗(yàn) 只針對某個購買者 創(chuàng)造與眾不同的用戶認(rèn)知 產(chǎn)品銷售、承銷 B2C business models(1) Business model Variations Examples Description Revenue model Portal Horizontal/General Yahoo\AOL\MSN Offers an integrated package of content and contentsearch, services news, , chat, music downloads ,video streaming, calendars, etc. seeks to be a user’s home base Advertising, subscription fees, transaction fees Vertical/specialized sail Offers services and products to specialized marketplace same search Google\ask. Focuses primarily on offering search services Advertising, affiliate referral Virtual merchant amazon Online version of retail store where customers can shop at any hour of the day or night without leaving their home or office Sales of goods B2C business models(2) Business model Variations Examples Description Revenue model Portal Bricksandclicks m/m Online distribution channel for a pany that also has physical stores same Catalog merchant m/LillianVe Online version of direct mail catalog same manufacurer Manufacturer uses online channel to sell direct to customer same Content provider m//realrhapsody Information and entertainment providers such as newspapers, sports sites, and other online sources that offer customers uptodate news and special interest howto guidance and tips and/or information sales Advertising, subscription fees, affiliate referral fees B2C business models(3) Business model Examples Description Revenue model Transaction broker Etrade/expedia/monster/travelocity/hotels./orbitz Processors of online sales transactions, such as stockbrokers and travel agents, that increase customers’ productivity by helping them get things done faster and more cheaply Transaction fees Market creator Ebay/priceline Webbased businesses that use inter technology to create markets that bring buyers and sellers together Transaction fees Service provider ./linklaters bueflag Companies that make money by selling users a service, rather than a product Sales of services Community provider Ivillage/friendster/myspace/facebook/ab Sites where individuals with particular interests hobbies mon experiences, or social works can e together and meet onlin Advertising
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