某汽車產(chǎn)品策略及品牌管理英文-在線瀏覽
2025-02-03 07:02本頁面
【正文】 topoftheline product first. 4. Market the Brand Family of nameplates together around mon benefits and values. Lead with the new, hot products and include the older models. 5. Come up with ? new to the world? ideas, so the press sells the brand for you. 6. Create ? buzz? (positive word of mouth) directed at specific target customers. 7. Be proud and aspirational. Use bold advertising that 1) gets noticed 2) makes the product a hero, and 3) connects emotionally. 8. Focus all marketing activities around the brand values and integrate all marketing activities to achieve synergy, efficiency and consistency. 9. Ensure that dealers understand and build the brand. Develop facilities and sales and service experiences which are consistent with Brand values. 10. Use individualized, relationship (2:1) marketing to develop deep, lasting relationships with customers. Use the inter effectively to connect with customers. 靜夜四無鄰，荒居舊業(yè)貧。Ford Lio Ho 產(chǎn)品策略及品牌管理 October 5, 2023 Agenda Ford Motor Company Product Planning Process Why brand marketing? Consumer Insight Integrate Brand Marketing Into Business Case Study – Product Planning Summary and QA FPDS Ford Product Development SystemSI SC PH PA ST PR CP CC LR LS Job1S6/S5 41 36 30 19 8 0S4/S3 32 30 30 25 25 18 14 8 0S2 24 22 22 20 20 13 10 6 0S1 18 16 16 14 14 11 8 5 0S6/S5 All new vehicles with major engine, P/T upgrade, 1st use emissionS4/ S3 New exterior w/ c/o lower structre, minor engine/ trans, new calib/ major emissionsS2 Minor freshening w/ c/o engine/ trans, moderate calibrationS1 Trim w/ c/o P/T, minor calibrationSI Strategic Intent PR Product readinessSC Strategic Confirmation CP Confirmation PrototypePH Proportions Hardpoints CC Change cutoffPA Program Approval LR Launch ReadinessST Surface Transfer LS Launch signoffPT P/T design plete J1 Job1 Achieved What Makes a Strong Brand? Re
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