某汽車產品策略及品牌管理英文-免費閱讀
【正文】 2023年 1月 21日星期六 上午 6時 54分 39秒 06:54: 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。 2023年 1月 21日星期六 6時 54分 39秒 06:54:3921 January 2023 1空山新雨后，天氣晚來秋。 , January 21, 2023 很多事情努力了未必有結果，但是不努力卻什么改變也沒有。 :54:3906:54Jan2321Jan23 1故人江海別，幾度隔山川。 Marketing Management Consumer Insight The Key to Product ? Hits? Customer Satisfaction/ Owner Loyalty Segmentation Tools Trends Analysis ?Product Satisfaction ?Sales Service Satisfaction ?Dealer Satisfaction ?Owner Loyalty ?Buyer Studies ?Market Pulses ?NeedsBased Segmentation ?Attitudinal Segmentation ?Generational Cohorts ?Consumer Insight Experience ?Consumer Immersions ?Ethnographics ?Brand Personality ?Styling/Package ?Market Offering ?Ad Testing ?Brand Tracking ?Futures Research Consumer Immersion Brand/Product Perception You Need To ? Listen With Your Eyes? 8 ?Demographic / Vehicle Use ?Age: 2025 ?Ine: over US$5M ?Education: NONE ?Vehicle: Limo Ways of Getting ? Consumer Insight? ?Interviewing ?Ethnographic Interviews ?Observation Research ?Attitudinal Customer Insight ?Needs Based Customer Segmentation Space: the Final Frontier Want It, Buy It Family Transport Men Behaving Badly Comfortable Shuttle Designer Knockoff ?Brand Imaging Truck ?Consumer Immersion Consumption Consumption Total reasonable market potential for the brand Adjacent People who we will attract with elements of the brand, but not the focus of our ? delighting? efforts Adjacent Core Target Core Target The most ? valuable? customers we want to delight with a total brand experience Targeting Target Customer Description: ? What hobbies does this person have? ? What lifestage is this person in? ? What is most important in this person’ s life? ? What are this customer’ s core values? ? How does this person’ s friends describe him/her? Analyzing and Diagnosing the Brand / Situational Analysis Measuring
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