某汽車產(chǎn)品策略及品牌管理英文-閱讀頁
2025-01-12 07:02本頁面
【正文】 vised 3/29 Contact: GSCOTT12 Brand Strategy Creates Differentiation and Synergies Among Our Brands The Most Exclusive Club Elegant Sensuous Original w/ Refined Power Stylish Spirited Insightful Reliable。 Convenient Service Genuine Progressive Smart Innovative Expressive Individualistic American Luxury Ingenious…Caring Superior Global Service Speed and Convenience Competitive Prices TRUST + LOVE + DELIGHT Premier Automotive Group Safety ? For Life? Trustworthy, Expert Convenient, Flexible Innovative Why Brand Marketing? Proliferation of product choices in the market Increasing number of products with similar quality and performance Productbased petitive advantages are short lived Consumers are looking for ways to simplify choices Globalization and Powerful Global Brands Consumer Insight Provides Basis for Consistently Delighting Consumer Types of Needs Stated Real Unstated Delight Secret Example Consumer wants an inexpensive car Consumer wants a car whose operating cost, not its initial price, is low Consumer expects good service from the dealer Consumer buys the car and receives a plimentary . road atlas Consumer wants to be seen by friends as a valueoriented savvy consumer Source: Kotler, Philip。 , January 21, 2023 雨中黃葉樹，燈下白頭人。 :54:3906:54Jan2321Jan23 1故人江海別，幾度隔山川。 :54:3906:54:39January 21, 2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 。 2023年 1月 21日星期六 6時 54分 39秒 06:54:3921 January 2023 1做前，能夠環(huán)視四周；做時，你只能或者最好沿著以腳為起點的射線向前。 , January 21, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 :54:3906:54Jan2321Jan23 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 :54:3906:54:39January 21, 2023 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 。 2023年 1月 21日星期六 6時 54分 39秒 06:54:3921 January 2023 1空山新雨后，天氣晚來秋。 , January 21, 2023 閱讀一切好書如同和過去最杰出的人談話。 :54:3906:54Jan2321Jan23 1越是無能的人，越喜歡挑剔別人的錯兒。勝人者有力，自勝者強。 2023年 1月 21日星期六 上午 6時 54分 39秒 06:54: 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。 2023年 1月 21日星期六 6時 54分 39秒 06:54:3921 January 2023 1一個人即使已登上頂峰，也仍要自強
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