某汽車品牌策略英文-閱讀頁(yè)
2025-01-13 07:51本頁(yè)面
【正文】 y merging might get shortage of cash flow. 1 Too many kinds of products bring no scope economy, cost rising. 1 Fittings stocking by electronic merce is not so much. 2 Too much media reporting 2 Doesn’t hold Chinese consumers’ mentality deeply. 2 TOTAL Internal Factor Evaluation (IFE) MatrixStrengths Mature brand, high brand loyalty Customerfirst serving idea, both product and service being improved. Strong ability in product mix expanding Courtlikerich colorfultransmittingWeaknesses Cross cultural clash could end in failure of decisionmaking or opportunity losing Too many kinds of products bring no scope economy, cost rising. Too much media reporting Doesn’t hold Chinese consumers’ mentality deeply. December,2023SO Strategies Form GM(China) group with four manufacture centers East China, South China, North China and West China step by step through merging and other way. (S2, S6, O3, O4) WO Strategies Localizing the high level supervisors （W1,W5,W6,O2,O5） . Set up survey research centers in East China, South China, North China and West China to know consumer deeply. TOWS Analysis continuedDecember,2023 Local protectionstrategicstrategicStrengthbest+1Stabilitybest–6Advantagebest–6Industry++6toworstaxis:+()=YIFEWeightedtotototoEFEScoreLow VII VIII IXHOLDMAINTAIN The(IE)MARKETGROWTHQuadrantISGMCOMPETITIVE STRONGPOSITION COMPETITIVEPOSITIONQuadrantIVSLOW STRATEGICFactors Weight AS TAS AS TASOpportunities： Severe petition ,size smaller than multinational corporations 4 2 Heavy consumption tax 3 2 Poor city traffic and limited parking place 3 2 Depend on affiliated enterprises for model, poor RD － Local protection 4 2 Sum ALTERNATIVESIntegration, selling on the spot.One center, market peration.Keybrand,brand RD Innovation affiliated meetdemandtime. 2 3 Customerfirstidea,productserviceimproved. 3 2 Goodimage,responsibilitysociety. 3 3 Stronginmixmarketing,logestics,reactionculturalcouldinoforlosing － Frequencymightshortagecashmanyofbringscopecoststockingelectronicissomuchreporting － Doesn’tChinesementalityTotal SamAttractive QSPM1
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