【正文】 ture to lay a better foundation for the longterm development. As China39。s Daily partners.WeChat appeared to pull into the distance between people, not only of its many excellent function was found by enterprises, the use, more and more panies spend a lot of money, manpower and material resources to participate in the WeChat marketing, to municate with consumers, by WeChat influence consumer behavior. Keywords: WeChat marketing, consumer behavior, and buying decision 1 Introduction With the ing of the age of the Inter, all kinds of application software with the help of mobile phones, tablet into people39。文獻(xiàn)出處： J Avery. The Resea r c h of Wechat M arketin g to Custome rs ’ B eha vi o r[ J ] . International journal of business and social science, 2020, 5(6). 原文 The Research of Wechat Marketing to Customers’Behavior J Avery Abstract The progress of science and technology promote the development of the society. With the continuous development of information technology, human beings ushered in a new era of mobile Inter era. With the advent of the era of mobile Inter, smart phones, tablets, bee an indispensable tool in people39。s life. All kinds of intelligent software with the help of mobile phones, tablets and other terminal also bee many People39。s lives. One of the software is using ten cent platform quickly has many users, it is appeared to pull into the distance between people, not only of its many excellent function was found by enterprises, the use of, this raises WeChat marketing craze. In early 2020, WeChat only 300 million breakthrough in 2 years the number of users, development speed greatly exceeded the the end of 2020, tencent WeChat global number of registered users has exceeded 600 million, of which more than 440 million active bee zero sheep in the mobile instant messaging, the downloads and the number of users in the world, formed the world , where the Chinese have WeChat .After its launch overseas version, due to its excellent function also received a lot of users in the west. The rapid development of WeChat pull into the miles of space that intervene between a man and at the same time, also widen the spread of information channel, to speed up the spread of information, in gradually changed people39。s work and munications business, WeChat even run at independence from basic work services, to provide users with calls and text messages and other munication services. Their own future, WeChat may have to pay function or with goods ten pay binding, in the field of Chinese pay and pay treasure to pete, a share in the field of mobile payment. Because WeChat can call mobile phone positioning function, the future can be associated with merchants from all walks of life, to provide users with nearby shops offer information, and provide onestop service for the WeChat function as well as other properties are not pleted, the future development of space is limited. Consumer behavior research Ajzen and Fishbein (1980) argue that behavioral intention refers to the customer to a certain behavior of the will of the positive degree, it tends to have spontaneously, without shadow interference with other external factors, the positive intention will enable customers to some kind of engage in this behavior the stronger the will, the more likely to go for this behavior.