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2024-11-10 06:40本頁(yè)面
【正文】 management maturity, enterprise WeChat content on marketing, discounts and promotions marketing and corporate WeChat and user interaction between marketing, etc.。s not good for scholars, after continuous exploration, many scholars have researched, not directly but through indirect research act intending to study consumer behavior, because light behavior intention is the behavior of consumers, it often can accurately predict consumer behavior. 3 analysis model and research hypothesis WeChat for the new marketing mode WeChat provides a good platform, many panies want to seize this opportunity in try ing hard, try ing to use this platform to develop the enterprise itself. What WeChat most wele, but consumers which WeChat marketing methods most easily accepted by consumers, marketing in different ways, specific how should operate, which WeChat marketing methods provide the possibility for its own development, the problem for WeChat marketing panies are universal, then this one problem to be solved. To conduct a prehensive analysis, the function of the WeChat summary WeChat marketing various features and parative analysis of advantages and disadvantages of WeChat and development prospects, and then build the WeChat marketing to the influence factors of consumer behavior model, the specific model is shown in figure to find the inner link between the variables, so as to better provide better theory basis for enterprises WeChat marketing and put forward the corresponding Suggestions. WeChat marketing factors On consumer purchase decisions are involved in many disciplines, and different subjects scholars Angle and thinking is not the same, give the explanation is exactly the same. Even so, but can draw universal conclusion: enterprise products or services to consumers or indirectly stimulate, and consumers through thinking, formed in the brain buying motives. Is consumer pleted inside thinking process, this process now science cannot fully explain, relative to the outside world is visible, he is a black b o x p ro c ess. Consumer’s ulti mat e b eh avio r r e fl ect co n s u m er d e c is io n m aki n g, reflected the consumers39。s ability to obtain information and munication. 2 Literature review WeChat marketing theory WeChat and WeChat marketing WeChat (WeChat) on January 21, 2020, tencent pany is launching a support S 40, S 60v3, S 60v5, BlackBerry, Windows Phone, Android and iPhone instant messaging software, through the intelligent mobile terminal to provide customers with text and image sharing, photos, video sharing, Shared location, and support group chat and voice, and video inter function, broadcast news (onetomany), information munication, the Inter shopping, financial management, games and other services, and a location based social plugging shake, bottle and Shared streaming media content of Feed, WeChat through mobile Phone work or the Inter transmission information, support for multiple languages, as well as a variety of mobile data work, free of after launch, with the aid of tencent this big tree, grows quickly in the mobile phone users, are popular with the masses of users, the registration number has been soaring, break through 300 million in January 2020, at the end of 2020, 600 million. The number of users of its large number of excellent functions, for many enterpri
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