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2025-01-27 02:48本頁面
【正文】 o promote the development of small and mediumsized enterprises adopted methods can clearly see plete laws and regulations system for small and mediumsized enterprises development has profound influence. For China, and perfecting relevant laws and regulations is to improve the small and mediumsized enterprise survival environment, promote the development of small and middlesized enterprises important premise. Governments may also through the formulation for small and mediumsized enterprises implementing work marketing preferential policies to realize this aim. For example, by the government has launched the online government procurement systems, stipulate a online purchasing proportion and to the small and medium enterprise purchasing proportion to encourage small and mediumsized enterprises to develop the work marketing, The government set up small and mediumsized enterprise work marketing development special fund, to small and mediumsized enterprise work marketing project loan interest。s websites, to develop the work marketing. . Strengthen the work infrastructure construction and the work marketing supporting system construction In our country39。s main problem is the web site planning, construction, maintenance people, as well as with other marketing to promote the integration of methods. 5. The work marketing existence question of enterprises . The work marketing concept problems The enterprise in China work marketing knowledge existing two extreme ideas: the idea that the work marketing is a hitech enterprise of things, with traditional industries. Or think about work marketing is online sales, and witnessed work store losses, clusters of phenomenon more lost work marketing power. Another idea thinks, the work provides a them with large enterprises equal petition, as long as the platform of small and mediumsized enterprises owned and big enterprises as elegant website design, provide and large enterprise the same product and service, small and mediumsized enterprise may use the Inter transcendence of largescale enterprises, in this idea guidance, the enterprise put in a great amount of resources on Inter marketing activities, however, business 第 4 頁 共 11 頁 management will inevitably suffer enterprise resource limit. Although small and mediumsized enterprise website can do much on the surface and large enterprise is same, but site function and service cannot keep pace with also can make work marketing is the effect to sell at a discount greatly. . The transaction security exist hidden trouble Network marketing an entire transaction is pleted, the integration of including online payment. But at present our country although be used for online payment credit card, the technical problems of security assurance and psychological acceptance of people are still real outstanding problems. Moreover enterpris
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