【正文】 ler talked/ pressured me into buying 經(jīng)銷(xiāo)商說(shuō)服/迫使我買(mǎi)的R10. Closest dealer with brand I wanted 有我想要的品牌且離我最近R5. Dealer had the exact vehicle I wanted 此經(jīng)銷(xiāo)商確實(shí)有我想要的車(chē)R11. Immediate delivery 當(dāng)場(chǎng)可取車(chē)R6. Hasslefree negotiation/ made me feel fortable 沒(méi)有爭(zhēng)議的議價(jià)經(jīng)驗(yàn)/使我感到輕松R12. No particular reasonall dealers are basically the same 沒(méi)特別原因 所有經(jīng)銷(xiāo)商都一樣R13. Other, please specify (Q40R13v) 其它 (請(qǐng)注明 Q40R13v): _____________________Q41. From the choices above, which reason most influenced you to PURCHASE from this dealer: 上面的選項(xiàng)中,哪一個(gè)是影響您從此經(jīng)銷(xiāo)商處買(mǎi)車(chē)的最主要因素: R Q42. Taking everything into consideration, how would you rate your OVERALL EXPERIENCE buying your vehicle from this dealership? 考慮所有因素, 對(duì)您在這家經(jīng)銷(xiāo)商購(gòu)買(mǎi)新車(chē)的整體經(jīng)驗(yàn)的評(píng)價(jià)/10Q43. How did your overall experience with this dealership pare to your expectation? 與您的預(yù)期相比, 您從此經(jīng)銷(xiāo)商處購(gòu)車(chē)的經(jīng)驗(yàn)如何?1. Better than expected 2. About as expected3. Worse than expected 比預(yù)期的好 和預(yù)期的差不多 比預(yù)期的差Q44. Definitelywould一定會(huì)Probablywould可能Probablywould not可能不會(huì)Definitelywould not一定不會(huì) you remend your purchase dealer to a friend or relative? 1 2 3 4 您會(huì)給您朋友或親戚推薦此經(jīng)銷(xiāo)商嗎?R2. Would you consider acquiring another vehicle from your purchase 1 2 3 4UNACCEPTABLE無(wú)法接受01 02 03 04 05 06 0807 09 10 OUTSTANDING非常好AVERAGE一般11 / 21dealer? 您會(huì)考慮從此經(jīng)銷(xiāo)商處購(gòu)買(mǎi)另一輛車(chē)嗎?R3. Would you service your vehicle at your purchase dealer? 1 2 3 4 您會(huì)在您購(gòu)車(chē)的經(jīng)銷(xiāo)商處維修或保養(yǎng)車(chē)子嗎? How You Paid For Your NEW Vehicle您如何支付您的新車(chē)Q45. What was the total price you paid for your vehicle including tax (excluding trade in)? 加上稅款后,您為您的新車(chē)付的總款項(xiàng)是多少(不包括車(chē)的折價(jià))RMB 人民幣 ， , Q46. Did you pay the original sticker (MSRP) price?1. Yes 2. No 您買(mǎi)的是不是原價(jià)(廠商建議售價(jià))? 是 不是How You Paid For Your NEW Vehicle (continued)您如何支付您的新車(chē)(繼續(xù))Q47. Which of the following statements best expresses your opinion regarding price negotiation for a new vehicle? 下列哪一項(xiàng)最能表述您對(duì)新車(chē)協(xié)議價(jià)的意見(jiàn)? 1. I enjoy negotiating the price of a new vehicle 我喜歡為新車(chē)議價(jià)2. I do not enjoy negotiating the price of a new vehicle, but feel that it is necessary to ensure that I get the lowest price. Thus, I would not purchase at a dealership where I could not negotiate. 我不喜歡為新車(chē)議價(jià),但重要的是要確定是以最低價(jià)買(mǎi)來(lái)的 ,因此我不會(huì)在不能議價(jià)的一家經(jīng)銷(xiāo)商處買(mǎi)車(chē)3. I do not enjoy negotiating the price of a new vehicle and would consider purchasing at a nonegotiation dealership. 我不喜歡為新車(chē)議價(jià),因此會(huì)考慮在一家定價(jià)的經(jīng)銷(xiāo)商處買(mǎi)車(chē)4. I dread the process of negotiating the price of a new vehicle. 我討厭新車(chē)的議價(jià)過(guò)程.Q48. How does the amount of money you paid for your vehicle pare to how much you expected to pay when you FIRST began shoppingfor a vehicle? 與您最先開(kāi)始購(gòu)車(chē)時(shí)的預(yù)算相比，您為新車(chē)多付出或少付出多少錢(qián)？1. More than you expected 比預(yù)期的多 Q48a. How much more or less 多或少多少錢(qián)2. Less than you expected 比預(yù)期的少 RMB 人民幣 , 3. Exactly the same as you expected 與預(yù)期的一樣多Q49. How did you acquire your new vehicle, excluding any deposit or tradein? (MARK ONLY ONE) 您是怎樣獲得這輛新車(chē)的, 不包括有存款付費(fèi)或舊車(chē)折價(jià) ?(只選一個(gè)) 1. Loan 貸款 2. Lease 租賃 3. Paid cash for entire amount (Go to Q50) 全部付現(xiàn)金 (跳至 Q50)4. Company paid (Go to Q50) 公司付錢(qián) (跳至 Q50)a. Did you consider a lease? 您考慮過(guò)租賃嗎?b. Did consider a loan? 您考慮過(guò)貸款嗎? 有 2. No 沒(méi)有 有 2. No 沒(méi)有12 / 21 Q49c. What is the term of your loan or lease? Months 月 您的貸款或租賃期限是多少? Q49d. What is the interest rate? (do not answer if you leased your vehicle) ， % 利息是多少 ?(如是租賃的車(chē)就不用回答) Q49e. Amount of down payment (amount due at signing if leased) RMB 人民幣 , 首付的數(shù)目 ?(若是租賃, 數(shù)目決定于合約規(guī)定) Q49f. Amount of your monthly payment RMB 人民幣 , 您每月付的數(shù)目 Other Dealer Experience其他經(jīng)銷(xiāo)商處的經(jīng)歷Q50. Other than at the dealership from which you have purchased your new car, did you seriously shop at another dealership? 除您買(mǎi)新車(chē)的經(jīng)銷(xiāo)商外, 您曾慎重的在其它經(jīng)銷(xiāo)商處買(mǎi)過(guò)車(chē)嗎? 1. Yes 2. No（Go to Q51) 有過(guò) 沒(méi)有過(guò) ( 跳至 Q51〕 Q50a. What make of vehicle were you considering? 哪個(gè)汽車(chē)廠牌是您考慮過(guò)的? Q50b. Which activities did you perform at this dealer?(MARK ALL THAT APPLY) 您在此經(jīng)銷(xiāo)商處作過(guò)什么?( 復(fù)選) 1. Spoke to a salesperson 與銷(xiāo)售員談過(guò)話3. Gathered information 收集信息5. Tried to negotiate a deal 試圖對(duì)一輛車(chē)議價(jià)2. Looked at vehicles 看了看車(chē)4. Test drove a vehicle 試開(kāi)一輛車(chē)6. Filled out a credit application 填寫(xiě)信用卡申請(qǐng) Other Dealer Experience (continued)其他經(jīng)銷(xiāo)商處的經(jīng)歷(繼續(xù)) Q50c. Why didn’t you purchase your vehicle from this dealer?(MARK ALL THAT APPLY) 為什么您沒(méi)有在此經(jīng)銷(xiāo)商處購(gòu)車(chē) ?(復(fù)選) R1. Dealer did not have the exact vehicle I wanted 沒(méi)有我確實(shí)想要的車(chē)R7. Dissatisfied with dealer’s service 對(duì)他們的服務(wù)不滿R2. Preferred another make/mode 更喜歡另一家廠商/車(chē)型R8. Inconvenient location 地點(diǎn)不方便R3. Vehicle did not meet my needs 車(chē)子不符合我的需要R9. Dealer did not offer enough for my tradein 沒(méi)有以舊車(chē)折價(jià)購(gòu)買(mǎi)新車(chē)的業(yè)務(wù)R4. I just wasn39。1 / 21Sample Number: 樣本編號(hào):Vehicle Quality Study 汽車(chē)質(zhì)量調(diào)研About You and Your New Vehicle 關(guān)于您和您的新車(chē)Please tell us