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BS Eng / Applied Math Personal Investments (20222022) Professional Investments (2022) FF Angel LLC ? Twilio ? 1000 Markets ? UserVoice ? ? DailyBurn Web : Hell Yes, Good Times. 1. Users, Bandwidth = Bigger. 2. Lower Startup Costs = Badder. 3. PPC, ECom $ Growing = Uncut. ? Collect Usage Metrics in RealTime ? Decisions Based on Measured User Behavior The Startup Metrics Religion ? Progress ≠ Features (Less = More) ? Focus on User Experience ? Measure Conversion。 Actionable Minimize TOTAL time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup There’s much more… IDEAS CODE DATA BUILD LEARN MEASURE Code Faster Unit Tests Usability Tests Continuous Integration Incremental Deployment Free amp。 Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Emails amp。 Timebased Features Blogs, RSS, News Feeds Just Gimme the GOOD Metrics. Users, Pages, Clicks, Emails, $$$...? Q: Which of these is best? How do you know? ? 1,000,000 onetime, unregistered unique visitors ? 500,000 visitors who view 2+ pages / stay 10+ sec ? 200,000 visitors who clicked on a link or button ? 20,000 registered users w/ address ? 2,000 passionate fans who refer 5+ users / mo. ? 1,000 monthly subscribers $5/mo the good stuff. 3 Core Models: biz model, conversion dashboard, mktg channels ? Define 1Page Biz Model: customer segments + desired actions / behaviors ? Identify critical Conversion Events amp。 prioritize ? Test amp。 measure Volume (), Cost ($), Conv (%) ? Optimize product amp。 A/B Testing Role: Founder/CEO Q: Which Metrics? Why? A: Focus on Critical Few Actionable Metrics (if you don?t use the metric to make a decision, it?s not actionable) ? Hypothesize Customer Lifecyc