【正文】
Source: Eric Ries, The Lean Startup Q: What’s My Business Model? Can be one of the following: 1. Get Users (= Acquisition, Referral) 2. Drive Usage (= Activation, Retention) 3. Make Money (= Revenue*) * ideally profitable revenue Note: eventually need to turn Users/Usage Money AARRR!: 5Step Startup Metrics Model Biz Dev Ads, Lead Gen, Subscriptions, ECommerce ACQUISITION SEO SEM Apps amp。 Compare 2+ Options ? Fast, Frequent Iteration (+ Feedback Loop) ? Keep it Simple amp。 Optimize. Feedback Loop. (Loop. Loop.) ? One Step at a Time. The “Ass vs. Face” Issue. Appendix (we won?t have time) ? Activation ? Retention ? Acquisition ? Referral ? Revenue Dave McClure 20222022: ? Startup Investor: 500 Hats LLC, Founders Fund ? Tech Marketing: PayPal, Simply Hired, Mint ? Advisor, Angel Investor: 20+ Startups ? Conf. Organizer: Web , O?Reilly, Startonomics ? Stanford Visiting Lecturer: Facebook, Startup Metrics 80?s amp。 Startup Metrics for Pirates: AARRR! Startonomics Beijing Beijing, China June 2022 Startup Metrics for Pirates ? Acquisition: users e to site from various channels ? Activation: users enjoy 1st visit: happy” experience ? Retention: users e back, visit site multiple times ? Referral: users like product enough to refer others ? Revenue: users conduct some moization behavior AARRR! (note: If you’re in a hurry, Google “Startup Metrics” amp。 watch 5m video) 50 Slides + 30 Min = Crap. The Basics ? Measure Stuff. Keep It Simple. ? 5 Steps: Startup Metrics for Pirates (AARRR!) ? 3 Metrics Frameworks + 3 Roles (CEO, Dev/Product, Marketing) ? Iterate amp。 90?s: ? Entrepreneur: Founder/CEO Aslan Computing (acq.) ? Developer: Windows Apps / SQL DB Admin ? User Groups: ECommerce, Inter, ClientServer ? Engineer: Johns Hopkins ?88,