如何有效提高銷(xiāo)售ppt課件-在線瀏覽
2025-04-10 12:16本頁(yè)面
【正文】 y Products敏感性商品 No Margin無(wú)毛利 Match Price 價(jià)格比較 2% Match Price 4% 1% Below 6% 2% Below 10% 3% Below 15% 4% Below Identifiable Items可確認(rèn)的商品 Home Centers Traditional Market傳統(tǒng)市場(chǎng) Home Way Margin家居毛利 Home Way Low Price家居低價(jià) Home Way Low Price 5% 5% Below Match Price 12% 8% Below 1% Below 15% 10% Below 2% Below 18% 10% Below 3% Below 20% 10% Below 4% Below Nonidentifiable Items Exclusive Products不可確定的商品 高端商品 1. Maximize the Sales最大的銷(xiāo)售額 2. Above the Department or Category Plan 部門(mén)或品類(lèi)計(jì)劃之外 Competitive Shopping市調(diào) ? Commodity Products Shopped Every 2 Weeks敏感性商品市調(diào)每?jī)芍? ? Identifiable Brands Shopped Every 4, 8, 16 Weeks品牌市調(diào)每四周，八周，十六周 ? All Vendors Reviewed At Least 3 Times A Year供貨商一年要做三次回顧 Competitive Advertising Policy 競(jìng)爭(zhēng)性廣告政策 ? Items Advertised Quarterly or More Advertised Price Is The Home Way Price Comparable. Price $299 Advertised $199 Home Way EDLP = $199 每季做商品廣告或更多 做價(jià)格廣告是因?yàn)榧揖拥膬r(jià)格是具有競(jìng)爭(zhēng)能力的 Competitive Advertising Policy 競(jìng)爭(zhēng)性廣告 ? Items Advertised SemiAnnually Comparable Price $299 Advertised $199 Home Way EDLP = $229 一年一次商品廣告，可比價(jià)格 299廣告價(jià)格199 Competitive Advertising Policy 競(jìng)爭(zhēng)性廣告政策 ? Items Advertised Annually Advertised Price Is The Home Way Price Price $299 Advertised $199 Home Way EDLP = $149 Competitive Advertising Policy ? Items Promoted below the Vendor Fixed Price with Vendor Notification : Set up Price Change with Beginning and Ending dates to Match the Vendors Promotion. 商品促銷(xiāo) 供應(yīng)商通告將價(jià)格調(diào)整為低于市場(chǎng)統(tǒng)一價(jià)格：設(shè)立變價(jià)的起始時(shí)間，對(duì)應(yīng)供貨商的促銷(xiāo)活動(dòng) Competitive Advertising Policy ? Competition Advertising Below the Fixed Price WITHOUT Notification : Set up Price Change with Beginning and Ending dates to Match the Competition’s Promotion. CONTACT THE VENDOR for Cost Adjustment and Explanation of Policy. 設(shè)立變價(jià)的起始時(shí)間已應(yīng)對(duì)競(jìng)爭(zhēng)對(duì)手的促銷(xiāo)活動(dòng)。與供貨商取得聯(lián)系，要求降低成本，解釋我們的方針 Low Price 57 Advertising廣告 ? Everyone Sells the Same Items ? 大家銷(xiāo)售的產(chǎn)品一樣 ? Everyone Sells with Discounts ? 大家都做折扣銷(xiāo)售 ? Everyone Sells with Gimmicks ? 大家都使用銷(xiāo)售策略 ? No Discount, No Customer, No Sale ? 沒(méi)有折扣，沒(méi)有顧客，沒(méi)有銷(xiāo)售 ? No One Has Customer Loyalty沒(méi)有忠實(shí)的顧客 ? The Only Loyalty Is The Advertised Price ? 廣告價(jià)格才是唯一忠實(shí)的 Low Price 58 ? True Every Day Low Price is the Sale Price ? No Need to Wait for a Sale.（ 如果我們的定價(jià)準(zhǔn)確）我們就無(wú)需等待銷(xiāo)售 ? Competitors’ Advertisement is our Every Day Price. ? 競(jìng)爭(zhēng)對(duì)手的廣告價(jià)格就是我們每天的價(jià)格 Advertising廣告 Low Price 59 ? True Every Day Low Price Can Be Our ADVANTAGE. ? 天天低價(jià)是我們的優(yōu)勢(shì) ? Buy What You Want, When You Want. ? 當(dāng)你有購(gòu)買(mǎi)需求時(shí)，就來(lái)購(gòu)買(mǎi)你所需要的 ? Buy Everything at the Low Price. ? 所有商品都是低價(jià) ? True Every Day Low Price Will Bring Customer Advertising Low Price 60
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