ibm—壹灣行銷管理與策略-咨詢報告-在線瀏覽
2024-08-02 16:51本頁面
【正文】 nt among various tactics amp。 A Agenda M M Creates a plan for making a pelling offer to customers IMC Finds a tactic which gets interest while protecting IBM brand M I Tells us what customers want to buy amp。 how they want MO Ensures Marketing Unit operates effectively amp。 how DCM Ensures customers can purchase IBM offerings where amp。 efficiently IBM Marketing Blueprint What is Market Intelligence? Database Marketing Opportunity Analysis Specific Research Customer Satisfaction Competitive Intelligence Image Tracking What is Marketing Management ? Marketing Management is an endto end closed loop process Value Proposition Customer amp。 Competitive Positioning Sales Channel Enablement What is Distribution Channels Management ? ? How to cover more opportunities? ? How to balance overall sales expenses? ? How to optimise coverage resources? ? How to align to buyer channel preferences? ? How to plan the gotomarket model? ? How to unstack channels? ? Which channels for which offering? ? How to manage channel conflict? ? How to identify channel revenue gaps? ? How to identify Leads gaps? ? How to drive corrective actions? FOR ALL CHANNELS ? How to improve pipeline value amp。 leverage Influencers? Interactive IMC Campaign Strategy Demand Generation Advertising Event Marketing MRC IMC Operations IMC Specializations What is Integrated
教學課件相關(guān)推薦
鄂ICP備17016276號-1